Transportation telematics provider Blue Tree Systems has appointed Christopher Burruss, former president of the Truckload Carriers Association, to its North American sales team.

As National Accounts Manager, Burruss will spearhead the strategy to implement electronic logging devices/hours of service, reefer monitoring, driver performance scoring, and fuel economy products in some of the country’s largest fleets. Burruss will focus on working with North American fleets to promote Blue Tree’s platform, which offers solutions for trucks, reefers and dry trailers.

Having previously served for more than ten years as president of TCA, Burruss has more recently managed national accounts at Bose Corporation. He has also served as president and CEO of the Tennessee Trucking Association and the North American Transportation Management Institute, and as vice president of the Missouri Trucking Association. He is a veteran of the United States Marine Corps.

"Chris’ deep wealth of knowledge and experience has made him a key addition to Blue Tree Systems,” said Tim Van Cleve, vice president sales, Blue Tree Systems North America. “We are delighted that he has taken the opportunity to help us realize the potential for Blue Tree in the North American market."