Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Freight Awaits Business Buying Big

LOUISVILLE, KY -- The U.S. economy is "nowhere near” slipping into recession. But the economy is sending mixed signals, so what's going to happen to freight demand over the next several months? FTR's Eric Starks shared his insights at the MATS Fleet Forum Wednesday.

David Cullen
David Cullen[Former] Business/Washington Contributing Editor
Read David's Posts
March 31, 2016
Freight Awaits Business Buying Big

FTR's Eric Starks laying out where he sees freight headed at Fleet Forum in Louisville, Ky. Photo: Jim Park

2 min to read


FTR's Eric Starks laying out where he sees freight headed at Fleet Forum in Louisville, Ky. Photo: Jim Park

LOUISVILLE, KY. – The U.S. economy is "nowhere near” slipping into recession. But because in the short term the economy is sending mixed signals, “freight demand will rise only modestly over the next several months."

Ad Loading...

That was a key takeaway from forecaster Eric Starks’ presentation at the Fleet Forum business conference, co-sponsored by HDT, held here on March 30, the day before the Mid-America Trucking Show opened.

Ad Loading...

Starks, president of FTR Transportation Intelligence, said the U.S. manufacturing sector is “by and large robust” despite industrial production running “in fits and starts” and that freight capacity is currently “relatively loose.”

However, despite a number of positive economic indicators – including employment, auto and light truck sales, stable fuel prices, and, to a lesser extent, housing activity – both retail sales and business activity remain flat.

“For 2016, GDP growth is forecast at 1.8 to 2.0% – that’s sluggish growth,” said Starks. "The economy is moving along slowly, with continued growth.”

Starks said the lack of capital spending by businesses is a concern. “Employment generates spending. Job growth of over 200,000 per month indicates [economic] growth and, on average, we are holding above the 200,000 level.

“But business is holding back,” he continued. “The level of core capital goods orders shows that business activity remains flat — I would like to see those orders pick up.”

Ad Loading...

Starks said a big part of what’s holding businesses back is excessive inventories, which he cited as “a structural problem, throughout the commercial-vehicle market and the economy at large.

“Inventory levels are now problematic,” he continued. “Too much inventory reduces demand for freight transportation. We need to see inventories go down before [business] orders can pick up.”

Still, Starks added, freight loading originations (which he noted, “unlike a ton-mile, can be physically seen”) are trending up. He said the loading originations forecast “indicates modest freight growth going forward in 2016 into 2017.”

Starks also cautioned that the drag on fleet operations from regulations, such as for electronic log devices and speed-limiters, is expected to “surge” this year and next year will affect utilization.

He said it remains to be seen if this will result from fewer “quality drivers” being available or a need to make up for a decline in operational utilization. “A lot of [regulatory] pressure on drivers will compel carriers to boost productivity,” Starks noted. “Some of that will require educating shippers. Some may have to ‘fire’ shippers who don’t get what is happening.”

Ad Loading...

Starks added that “by and large, I don’t see changes in regulations [now in the works] even if the administration changes [hands] after the election.”

More Fleet Management

ATA President Chris Spear.
Fleet Managementby Jack RobertsMarch 17, 2026

ATA’s Spear Warns Fuel Prices, Trade Policy, and Global Conflict Could Stall Trucking Recovery

Speaking at the TMC Annual Meeting in Nashville, ATA President Chris Spear said trucking faces mounting pressure from rising fuel prices, geopolitical instability, and uncertainty around trade policy.

Read More →
Illustration of author headshot with black-and-white old-fashioned rig in the background

New Entrants, Chameleon Carriers, and Safety: Is It Too Easy to Start a Trucking Company?

More than 100,000 new trucking companies enter the industry each year, but regulators manage to audit only a fraction of them. That churn creates opportunities for inexperienced startups — and for “chameleon carriers” that shut down after safety violations and reappear under new identities. Read more from Deborah Lockridge in this commentary.

Read More →
Panel discussion
Fleet Managementby Deborah LockridgeMarch 12, 2026

Fleet Managers Invited to Apply for Exclusive HDT Exchange Event

HDTX is an intimate event that connects heavy-duty trucking fleet managers with industry suppliers through small-group discussions, educational sessions, and structured one-on-one meetings.

Read More →
Ad Loading...
DAT iPhone Widget.
Fleet Managementby News/Media ReleaseMarch 12, 2026

DAT Launches iPhone Widget to Help Owner-Operators Find Loads Faster

New DAT One feature shows top-paying loads directly on an iPhone’s home screen, helping carriers react faster to spot-market opportunities.

Read More →
Optimal Dynamics Scale screen shot
Fleet Managementby News/Media ReleaseMarch 12, 2026

Optimal Dynamics Launches AI System to Help Carriers Choose Better Freight

Optimal Dynamics says its new Scale platform uses AI agents and optimization to help carriers find and secure freight that improves network balance and profitability.

Read More →
DAT March 2026 trucking conditions.
Fleet Managementby Jack RobertsMarch 12, 2026

DAT: Flatbed Demand Climbs as Van and Reefer Rates Soften

DAT Freight & Analytics data shows tightening flatbed capacity, easing produce markets, and softening van and reefer rates.

Read More →
Ad Loading...
YouTube thumbnail with Mike Roeth of NACFE saying "NACFE's Messy Middle: Which Fuel Wins?"
Fuel Smartsby Deborah LockridgeMarch 11, 2026

Run on Less “Messy Middle” Data Shows Multiple Paths Forward for Truck Powertrains [Watch]

NACFE's Run on Less - Messy Middle project demonstrates the power of data in helping to guide the future of alternative fuels and powertrains for heavy-duty trucks.

Read More →
Illustration of crowded New York street overlaid with dollar signs
Fleet Managementby Deborah LockridgeMarch 11, 2026

Federal Court Lets NYC Congestion Pricing Continue

A federal court ruling allows New York City’s congestion pricing program to continue, leaving truck tolls in place for fleets delivering into Manhattan.

Read More →
Fontaine Modification Access365
Fleet Managementby News/Media ReleaseMarch 10, 2026

Fontaine Modification Launches Real-Time Truck Modification Tracking Portal

Fontaine Modification has introduced a new customer portal designed to give fleets real-time visibility into the truck modification process, addressing one of the most common questions fleet managers face: “Where’s my truck?”

Read More →
Ad Loading...
FTR Tucking Conditions March 2026.
Fleet Managementby Jack RobertsMarch 10, 2026

FTR: Trucking Conditions Index Climbs to Highest Level Since 2022

Strong freight rates, rising volumes and tighter capacity push trucking conditions higher, though diesel prices could temper gains in the near term, FTR cautions.

Read More →