Daimler Appoints Vice President of Truck Financial

Daimler has appointed Steven Goodale as vice president of Daimler Truck Financial, the company announced.

Prior to the appointment, Goodale was the managing director and CEO of Mercedes-Benz Financial Services in Australia and New Zealand. Daimler Truck Financial is a business unit of Mercedes-Benz Financial Services and provides services in support of commercial vehicle brands including Freightliner, Western Star, Thomas Built Buses, Mitsubishi Fuso and Sprinter.

In his new position, Goodale will be responsible for all activities within Daimler Truck financial and will function as a member of the company’s executive leadership team. Goodale is replacing Juergen Rochert, who will actually be taking Goodale’s position heading Mercedes-Benz Financial Services in Australia and New Zealand.

"Steven brings a deep understanding of the commercial trucking industry and broad leadership experience within financial services to Daimler Truck Financial," said Peter Zieringer, president and CEO of Mercedes-Benz Financial Services and regional head of Daimler Financial Services Americas. "He will continue to build upon the strong partnerships with our brand partner Daimler Trucks North America and our commercial dealers to provide exceptional support to our valued fleet, owner/operator, municipal and vocational customers."

Goodale began his career with the company in 1985 at Chrysler Credit Corporation while earning his Bachelor’s degree at Wichita State University. He has held several positions in the U.S. and Germany over his 30-year career.