Fleet Management

Daimler Trucks Sets Record for Order Intake

November 05, 2014

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Freightliner Cascadia: Photo via Freightliner. 
Freightliner Cascadia: Photo via Freightliner.

Daimler Trucks North America announced that October was the company’s best month for orders of Class 6-8 trucks with 31,304 units ordered in NAFTA and export markets. The number is also a new industry bench mark according to the company.

Industry orders were up 61.2% over September and DTNA’s orders alone made up 51.9% of the industry’s total in the same segment as detailed in a recent report by ACT Research. In that report, orders from large fleets in October led to a near record boom in truck orders.

“The number of incoming orders generated by Daimler Trucks North America in October demonstrates that our strategy is effective and that our vehicles provide customers with tangible benefits,” said Wolfgang Bernhard, board member of Daimler in charge of trucks and buses.

DTNA says that its trucks make up nearly 38% of the industries Class 6-8 NAFTA retail sales. It sells commercial vehicles under the Freightliner, Western Star, Detroit and Thomas Built nameplates.

“Daimler Trucks North America is proud of our record-breaking October and we offer our sincere thanks to our customers and dealers for their confidence in our products, said Martin Daum, president and CEO of DTNA.

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