Schneider Rolls Out New Logo
March 18, 2014
The Schneider logo has been refreshed and has a more contemporary design that accurately reflects the broad geographies it serves. The company’s previous logo had been in existence since 1985, which positioned the organization well at the time.
In addition to changing the logo to one that is more befitting a company operating in multiple transportation modes beyond U.S. borders, through the years the company became more widely referred to as Schneider.
“Although we are not changing the name of our legal entities,” said CEO and President Chris Lofgren, “to our associates, our customers and the communities we serve, we are, and have long been known as Schneider.”
Transition to the new logo will occur over time, including on the 10,000 trucks and 45,000 trailers/containers rolling down the highway. Implementation will take place as trucks, trailers, containers and other equipment and materials are lifecycled and replaced.