Commentary: Don’t Let Fear of Change Mire You in Mediocrity
Some fleets may feel overwhelmed by all the new technology coming at them because they don’t have the expertise. Let’s face it, at the rate new technology is rolling in, no one really has the expertise yet, says Editor in Chief Deborah Lockridge in her April editorial.
What happens when your shop has to maintain electric bikes like this UPS one in Portland, Oregon? It's just one example of how things are changing.Photo: UPS
3 min to read
What happens when your shop has to maintain electric bikes like this UPS one in Portland, Oregon? It's just one example of how things are changing. Photo: UPS
Electric vehicles. Driverless trucks. Platooning. Drones. Bicycles. You may think, to paraphrase the show Sesame Street, that one of these things is not like the others. Yet for parcel and logistics giant UPS, using regular and electric bicycles for delivery in some congested urban areas is just as much a part of its innovative thinking as its order of Tesla Semi heavy-duty electric tractors.
Ad Loading...
Last month’s annual meeting of the American Trucking Associations’ Technology & Maintenance Council was themed “Driving Excellence Through Expertise.” Yet some fleets may feel overwhelmed by all the new technology coming at them because they don’t have the expertise. Let’s face it, at the rate new technology is rolling in, no one really has the expertise yet. We’re all making it up as we go along.
But sitting still and worrying about it is not an option, said Carlton Rose, UPS president, global fleet maintenance and engineering, speaking during the kickoff breakfast. “You cannot be a linear thinker in an exponential world,” said Rose, who worked his way up through the UPS ranks after serving as a driver and technician.
Ad Loading...
Excellence, he noted, evolves, pointing to some of the earliest mobile phones as an example. “Today’s excellence is tomorrow’s mediocrity,” he said.
The first step to seeing what the excellence of tomorrow looks like, he said, is to grasp what mediocrity looks like today, citing polluted air and vehicle crashes as examples. “Today’s mediocrity is standing still, watching and worrying, as technology moves ahead faster than ever before.
“It’s understandable to be afraid of all this change,” Rose said. “In fact, it’s smart. But fear of the unknown discourages investment.”
When you know it’s the right thing to do, but you’re waiting around for the technology to be better proven, don’t sacrifice the good for the perfect. Sometimes, we need to take a cue from Nike’s slogan “Just Do It.”
Deborah Lockridge
So how do we break though that fear? “It’s as simple as ABC: Adaptability, bravery, and commitment,” Rose said.
Ad Loading...
That adaptability was definitely seen in another session, where UPS’ Duane Lippincott spoke on a panel on last-mile delivery. Lippincott, who oversees training for UPS’ maintenance personnel at more than 1,400 shops in the U.S., spoke about how the company’s adoption of everything from bicycles to natural gas and electric trucks has changed things on the maintenance side, from stocking bicycle tire tubes to figuring out charging and training strategies.
It may even mean thinking about different ways of training techs and running shops. Maybe you’d want to outsource the maintenance work on bicycles or drones, for instance.
“It’s going to be very difficult to hire enough technicians and have highly technical people” in all your tech positions, he said. Perhaps we’ll need a hierarchy, with an entry-level tech handling basic jobs like oil changes and tires on one end, and a highly skilled, trained, and technical expert on the other end of the scale.
“Maybe we would develop a call-in number where less-skilled techs call in and the highly skilled ones help diagnose the problem by phone,” he suggested. “We don’t need virtual reality glasses for that; we can do that today, every one of us, with an iPhone, just using Facetime, so you can show him the problem you’ve got.”
UPS, for one, is practicing what it preaches. “We must be willing to change as technology changes,” Rose said. “Far too often we’re mentally enslaved to the familiar. Freeing ourselves may allow us to take the first step.” And who knows where all those first steps may lead.
When the unexpected happens, how you react to, and deal with operational blind spots is critical. Here’s how to keep you recovery on track, when nothing is normal.
As fleets adopt artificial intelligence for routing, maintenance, and load matching, new security risks are emerging. Learn where the vulnerabilities are and how to put the right controls in place.
CargoNet reports fewer supply chain crime events to start 2026. But losses hold steady as organized crime shifts tactics toward impersonation schemes and high-value goods.
Heavy Duty Trucking is searching for forward-looking leaders at trucking fleets as nominations for HDT’s Truck Fleet Innovators 2026. Deadline is May 15.
Cargo theft rings plant operatives as drivers inside legitimate, fully vetted carriers, then execute coordinated thefts that look like a traditional straight theft from the outside.
The American Transportation Research Institute will examine driver coaching, regulatory impacts — including the "Beyond Compliance" concept —and weather disruptions that shape trucking operations.
Fleet Advantage's Brian Antonellis says it's time for fleets to get back to the fundamentals of good maintenance practices. And that includes replacing older, inefficient equipment.