Velocity Truck Centers Acquires Sierra Freightliner
Velocity Truck Centers, a commercial vehicle dealership group in the Southwest, has acquired Sierra Freightliner Sterling Western Star, extending the company’s reach in Nevada.
Velocity Truck Centers, a commercial vehicle dealership group in the Southwest, has acquired Sierra Freightliner Sterling Western Star, extending the company’s reach in Nevada.

VTC will offer Daimler Trucks North America products and offer service for Freightliner, Western Star, Detroit Diesel, Thomas Bus, and the group’s other brands. With the addition of the Sparks, Nevada, location, VTC becomes one of the largest Freightliner and Western Star dealership groups in the country, according to the announcement, with 25 locations and more than 1,500 employees.
Customers in northern Nevada will have access to VTC’s Crossroads equipment Lease and Finance division as well as other customer-focused programs such as Express Assessment and Elite Support Certification.
“We are very excited to extend Velocity Truck Center’s reach to the entire state of Nevada,” said Brad Fauvre, co-president of VTC. “We will now be able to take care of our customers throughout the Southwest, including the rapidly growing Reno market area.”
VTC is part of the Velocity Vehicle Group, which operates commercial vehicle dealerships in California, Arizona, Nevada, and Hawaii. VTC provides new and used commercial vehicle sales of all sizes and types, as well as aftermarket parts and service support, and other vehicle-related services. VTC is an authorized dealer for the Freightliner, Western Star, Autocar, Ford, Fuso, Thomas Built Buses, Sprinter, Isuzu, Hino Trucks, Sport Truck, Renegade RV, Rosenbauer fire, Crane Carrier and Freightliner Custom Chassis vehicle brands.
Related: What Top Dealers Can Tell Us About Trucking Trends
More Equipment

Kodiak Lines Up Fleets for Driverless Trucking
An agreement for 75 trucks, a new Texas freight lane, and progress on safety validation move Kodiak closer to its planned driverless highway launch.
Read More →
How GP Transco Builds Fuel Savings a Fraction at a Time
Aerodynamic specs, solar panels, and driver incentives help GP Transco turn small efficiency gains into savings it can reinvest in its people.
Read More →
More Trailer Data Through the Same Seven-Way [Video]
Can trucking’s standard seven-way connector handle more cameras and trailer data? Grote’s Adam Slade shows HDT how the company is using new technology with its 4See trailer system, not only to add a new backup camera but also to expand other capabilities — without adding another connection.
Read More →
Grote: More Cameras, Same Seven-Way Connector
The next-generation 4See rear-view backup camera from Grote uses the standard seven-way connector and supports additional cameras and other trailer data.
Read More →
Trucks at ATA's 2026 MC&E in Charlotte, North Carolina [Photos]
From rigs decked out in patriotic America's 250 paint schemes to autonomous trucks and more, check out these photos from ATA's 2026 Management Conference & Exhibition.
Read More →
Help HDT Find Trucking’s Top Products
Have you come across a new product that could make a difference for trucking fleets? Nominate it for HDT’s 2027 Top 20 Products Awards by November 9.
Read More →
Volvo Unveils New VNX Heavy-Haul and Vocational Truck
Volvo Trucks has launched the VNX, a new vocational truck also available as a tractor in day cab and two sleeper configurations, with one heavy-haul model. The Volvo VNX is powered by Volvo's D13 platform, which delivers up to 540 horsepower and 1,950 pound-feet of torque and is EPA 2027-compliant.
Read More →How GP Transco Cuts Trucking Fuel Costs, a Tenth of a Gallon at a Time
What’s another tenth of a mile per gallon worth? GP Transco shares how equipment upgrades and driver coaching turn small gains into meaningful fuel savings.
Read More →
Electric Yard Tractors Move Beyond Pilots
Operating-cost savings have overtaken sustainability goals as the leading reason surveyed fleets are adopting battery-electric terminal tractors, according to new NACFE research.
Read More →
Continental Introduces New Regional Truck Tires
Continental says its new Generation 5 steer and drive tires for regional operations offer longer tread life, with estimated mileage gains of 22% and 19%, respectively.
Read More →
