Velocity Truck Centers, a commercial vehicle dealership group in the Southwest, has acquired Sierra Freightliner Sterling Western Star, extending the company’s reach in Nevada.
Velocity Truck Centers Acquires Sierra Freightliner
Velocity Truck Centers, a commercial vehicle dealership group in the Southwest, has acquired Sierra Freightliner Sterling Western Star, extending the company’s reach in Nevada.

VTC will offer Daimler Trucks North America products and offer service for Freightliner, Western Star, Detroit Diesel, Thomas Bus, and the group’s other brands. With the addition of the Sparks, Nevada, location, VTC becomes one of the largest Freightliner and Western Star dealership groups in the country, according to the announcement, with 25 locations and more than 1,500 employees.
Customers in northern Nevada will have access to VTC’s Crossroads equipment Lease and Finance division as well as other customer-focused programs such as Express Assessment and Elite Support Certification.
“We are very excited to extend Velocity Truck Center’s reach to the entire state of Nevada,” said Brad Fauvre, co-president of VTC. “We will now be able to take care of our customers throughout the Southwest, including the rapidly growing Reno market area.”
VTC is part of the Velocity Vehicle Group, which operates commercial vehicle dealerships in California, Arizona, Nevada, and Hawaii. VTC provides new and used commercial vehicle sales of all sizes and types, as well as aftermarket parts and service support, and other vehicle-related services. VTC is an authorized dealer for the Freightliner, Western Star, Autocar, Ford, Fuso, Thomas Built Buses, Sprinter, Isuzu, Hino Trucks, Sport Truck, Renegade RV, Rosenbauer fire, Crane Carrier and Freightliner Custom Chassis vehicle brands.
Related: What Top Dealers Can Tell Us About Trucking Trends
More Equipment

SAF-Holland Redesigns Suspension Slider to Save Weight in On-Highway Trailers
SAF-Holland reengineered the UltraLite40 Slider for the ULX40 Mechanical Sliding Suspension and Axle System to reduce weight, improve durability, extend trailer life, and increase payload efficiency.
Read More →
Volvo Teases Next-Gen VNX as Platform Expansion Continues at TMC
Volvo Trucks North America highlighted new connectivity, safety tech and production investments at TMC. The OEM also signaled that a new heavy-haul flagship tractor is coming soon.
Read More →
SAF-Holland Introduces SmartSto System for Safer Tractor-Trailer Uncoupling
The system combines a fifth-wheel air release with stowage for air and electrical connections, helping prevent damage and reducing driver injury risk.
Read More →
SAF-Holland’s BrakeSight Aims to Take the Guesswork Out of Air Disc Brake Maintenance
New Haldex sensor technology from SAF-Holland integrates with telematics systems to give fleets continuous insight into air disc brake condition.
Read More →
Vanair Introduces Solar, Battery Power Ecosystem for Class 8 Trucks
The company’s expanded EPEQ ecosystem includes flexible solar panels, lithium batteries, hydraulic power systems, and a portable fast charger for electric trucks.
Read More →
Phillips Connect Expands Smart Trailer Platform with New Safety, Cargo and Equipment Intelligence
Phillips Connect Smart Trailer enhancements give fleets deeper operational insights from trailers -- even when another provider supplies basic GPS tracking.
Read More →
Accuride Unveils ProShield XGT Aluminum Wheel Coating at TMC
Accuride’s patent-pending surface-coating technology targets filiform corrosion and promises easier cleaning, longer-lasting gloss, and greater durability for aluminum truck wheels.
Read More →
Valvoline, Cummins Extend X15 Oil Drain Intervals to 100,000 Miles
New approval for Valvoline Premium Blue One Solution Gen2 allows fleets running Cummins X15 engines to extend oil drain intervals by up to 25,000 miles -- reaching intervals as high as 100,000 miles.
Read More →
A New Approach to Lighting Reliability
Peterson’s Genesis lighting system and repairable J560 connector target two persistent fleet problems: LED light failures and costly electrical connector downtime.
Read More →
The Hidden Cost of Delaying Truck Replacement
Many fleets extended truck replacement cycles during recent market disruptions. But holding equipment too long can lead to higher repair costs, longer downtime, and new operational risks.
Read More →
