Equipment

Bridgestone Names New Bandag Marketing Director

November 27, 2017

SHARING TOOLS        | Print Subscribe
LaTres Jarrett Photo: Bridgestone
LaTres Jarrett Photo: Bridgestone

Bridgestone Americas has named LaTres Jarrett as director, marketing for Bandag, the Bridgestone business dedicated to the research, development, and manufacturing of retreads.

In her new role, Jarrett will lead the strategic marketing efforts at Bandag to revitalize and grow the brand among customers and dealers.

Prior to joining Bandag, she managed marketing campaigns for leading brands such as Pepsi, Gatorade, Cap’n Crunch and Dole, among others. She also facilitated licensing partnerships on behalf of CSM Bakery Solutions with brands such as Hershey, Cinnabon, Oreo, and Welch’s.

Jarrett holds a Master of Business Administration from the University of Michigan and a Masters in Chemical Engineering from the University of Louisville.

“We are excited to welcome LaTres to the Bandag team,” said Eric Higgs, vice president, marketing, commercial tire group, Bridgestone Americas Tire Operations. “LaTres brings more than 16 years of valuable experience in brand-building and customer strategies. She is a natural team leader and creative thinker who is well-suited to take Bandag marketing initiatives to the next level.”

Comment On This Story

Name:  
Email:  
Comment: (Maximum 2000 characters)  
Leave this field empty:
* Please note that every comment is moderated.

Newsletter

We offer e-newsletters that deliver targeted news and information for the entire fleet industry.

GotQuestions?
sponsored by
sponsor logo

ELDs and Telematics

Scott Sutarik from Geotab will answer your questions and challenges

View All
GotQuestions?

Sleeper Cab Power

Steve Carlson from Xantrex will answer your questions and challenges

View All