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Peterbilt Announces Annual Dealer Award Winners

Peterbilt announced the winners of its Dealer of the Year awards at its Dealer Meeting in Palm Springs, Calif.

by Staff
February 23, 2017
Peterbilt Announces Annual Dealer Award Winners

The Peterbilt Store's president and CEO John Ascott accepted the North American Dealer of the year with his two sons Jeff and Greg Arscott. Photos: Peterbilt

3 min to read


The Peterbilt Store's president and CEO John Ascott accepted the North American Dealer of the year with his two sons Jeff and Greg Arscott.Photos: Peterbilt

Peterbilt announced the winners of its Dealer of the Year awards at its Dealer Meeting in Palm Springs, Calif.

Winning Peterbilt’s North American Dealer of the year for its outstanding fleet sales and support, Paccar MX engine sales and territory acquisition was The Peterbilt Store dealer group. The dealer increased its area of operation to a total of 15 locations in seven states.

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“The Peterbilt Store has been an outstanding Paccar partner since they joined the Peterbilt family,” said Kyle Quinn, Peterbilt general manager and Paccar senior vice president. “The Peterbilt Store is committed to achieving day-to-day excellence, and the results have been realized in sales growth and customer satisfaction.”

Peterbilt named Coast Counties Peterbilt of California its Medium Duty Dealer of the Year for its outstanding medium-duty sales and market share. The dealership sold more than 300 medium-duty trucks in 2016, resulting in 18% market share.

“We strive to be a complete solutions provider for all of our customers, and this award serves as validation for the hard work and commitment of the entire Coast Counties team to achieve maximum customer satisfaction,” said Craig Archer, dealer principal of Coast Counties Peterbilt of California.

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Peterbilt Manitoba was named the Peterbilt First Class Service Excellence Dealer of the Year. Peterbilt service locations were all measured by First Class Service Excellence performance criteria. Peterbilt Manitoba had the highest dealer group performance for First Class Service Excellence based on the comprehensive dealer group score.

The Paccar MX Engine Dealer of the Year award went to Camions Excellence Peterbilt for the dealer’s superior commitment and support of the MX engine. More than 83% of all Class 8 trucks sold by the dealer were powered by MX-13 engines, and the company invested in technicians, tools and training in support of the MX.

Receiving the Peterbilt Red Oval Dealer of the Year was Rush Enterprises. The award recognizes a dealer's integration of the Red Oval pre-owned truck program into its dealer operations. Rush led the Peterbilt dealer network last year with 60% of all Red Oval-certified units listed in their inventory. Rush Enterprises is a Red Oval Dealer Council member.

Rush Enterprises’ chairman, CEO and president W.M. “Rusty” Rush, senior vice president and COO Michael J. McRoberts, senior vice present – Peterbilt Dealerships Corey H. Lowe and senior vice president of Retail Sales James E. Thor accepted the award during Peterbilt’s annual Dealer Meeting.

Citing a commitment to support and service that spans the entire truck ownership experience, Peterbilt  named The Larson Group as the 2016 North American Parts and Service Dealer of the Year. The Larson Group achieved outstanding performance in each Standard of Excellence category, maintained an excellent absorption rate and was the first Peterbilt network to open a TRP all makes parts store.

Lastly, Peterbilt of Atlanta was named the TRP Dealer of the Year for its exceptional sales performance and customer service, as well as the 2016 opening of a TRP all makes parts store in Conley, Georgia. Peterbilt of Atlanta was cited for committing to early installation of new product liens and its focus on connecting customers with TRP products.

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Peterbilt’s Dealer Meeting was a two-day business meeting includes presentations and breakout sessions, with focused reviews of the enhanced SmartLINQ connected truck technology and Paccar’s position on the competitive landscape of the commercial vehicle industry.

Peterbilt provides a comprehensive array of aftermarket support programs through more than 300 North American dealer locations that complement its full lineup of on-highway, vocational, and medium-duty products, including alternative fuel vehicles.

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