Equipment

Chrysler Appoints New Head of Ram Trucks

August 19, 2014

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Robert Hegbloom, Head of Ram Truck Brand
Robert Hegbloom, Head of Ram Truck Brand

Chrysler Group has appointed Robert Hegbloom as the new Head of Ram Truck Brand.

Hegbloom joined Chrysler in 1986 and previously served as the Director of Ram Truck Brand. As part of his new role he will be a part of Chrysler Group’s NAFTA leadership team.

Reid Bigland, the former president and CEO of Ram Truck Brand, was appointed to a new position with Alfa Romeo and is also a member of the NAFTA leadership.

“Reid has been working intensely with Bob in the establishment of the Ram Truck Brand after separation from Dodge and it is appropriate that Bob now be given the opportunity to continue and intensify the work started by Reid,” said Sergio Marchionne, Chairman and CEO of Chrysler Group.

“Both Reid and Bob have grown tremendously as leaders in the last five years and the time has come for them to have expanded leadership roles," said Marchionne.

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