M & K Quality Truck Sales Changes Name, Rebrands
May 16, 2014
M & K Quality Truck Sales is now operating under a new name and will be known as M&K Truck Centers. At the same time, the company unveiled a new identity and will soon be showing a fully redesigned web site, www.mktruckcenters.com
. The company’s ownership and staff have not changed.
“As part of our continued expansion and commitment to serving customers, my leadership team believes it’s appropriate to rebrand our company to better reflect what we do,” says Ron Meyering, president of M&K Truck Centers “All of our services and proven brands are backed by the same experienced team and bring the same confident approach to the industry that our customers rely on.”
Immediate steps to launch the new branding for the company include the introduction of the new name and identity. The new brand insignia will be rolled out in 2014 by all M&K locations.
“We are really excited about introducing the new name and branding. The change to M&K Truck Centers is the shift in corporate strategy we needed take on a stronger vision across our locations. People have come to trust M&K and we’re hopeful that the new name will bring awareness to all our services offered, not just the sales aspect,” added Kirby Shotwell, the company’s marketing coordinator.
Originally incorporated 25 years ago as a used truck dealership, M&K has since become one of the largest Mack/Volvo dealer groups in the nation.