Bridgestone Commercial Solutions Names New Truck & Bus Marketing Director
March 03, 2014
Bridgestone Commercial Solutions has promoted Matt Loos to director of truck & bus marketing, while Cassandra Kilareski joins the BCS marketing team as senior manager of marketing communications and digital.
In a newly created position, Loos will lead the overall strategy for truck and bus radial tires marketing, including product marketing, pricing, programs, training and marketing communications.
Loos joined the Bridgestone Americas family of companies in 2007 as North American Pricing Manager for the Bridgestone Bandag Tire Solutions group. Since then he has served as marketing program manager and marketing end user channel manager for the truck & bus tire division of Bridgestone Commercial Solutions.
With an established career in the commercial trucking industry, Kilareski brings experience in the areas of global marketing and communications. Kilareski joins Bridgestone from Navistar Inc. and prior to that worked at Mack Trucks Inc. In her new role, Kilareski will coordinate large digital initiatives in addition to marketing communications and event planning responsibilities.