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Heavy Duty Trucking Names 2015 Truck Fleet Innovators

February 04, 2015

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The editors of Heavy Duty Trucking magazine announced the 2015 HDT Truck Fleet Innovators, four fleet executives being recognized for their leadership and forward thinking.

Each year, HDT's editors sift through nominations from industry as well as the fleets they have come into contact with throughout the year and single out three to six who have consistently shown innovation in areas such as leadership, productivity, business practices, safety, maintenance, spec'ing, technology, human resources, fuel efficiency, the environment, and so on.

This year's honorees are:

Rich DeBoer
Rich DeBoer

Rich DeBoer, executive vice president, Ozinga Brothers, Chicago, Illinois. Faced with the uncertainly of EPA-emissions engines in the ready-mix business and several years of recession-induced buying freeze, DeBoer was a key figure in the company's decision to move to natural gas power. The fleet currently has just over 120 CNG-powered trucks and plans to have all 800 vehicles CNG-powered by 2020. Ozinga started an energy division to provide natural gas fueling to other fleets as well.

John Elliott
John Elliott

John Elliott, CEO of Load One, Taylor, Michigan, a primarily expedited carrier with 350 vehicles. Elliott is frequently a beta tester for new products, by his own admission a company on "the bleeding edge" of new technology adoption. It was one of the first carriers to adopt in-cab scanning and turn-by-turn in-cab navigation. More recently, Elliott was an early adopter of a new analytics program that looks at driver retention data in a different way, which allows him to keep out of the signing-bonus wars and focus on keeping drivers instead of recruiting.

Steve Rush
Steve Rush

Steve Rush, owner and president, Carbon Express, Wharton, New Jersey. This small tanker fleet is able to haul 5,000 to 7,000 pounds more per load than the competition, thanks to extensive lightweighting that includes daycabs only. Drivers with longer runs get to sleep in hotels, which has helped immensely on the driver recruiting and retention front as well. The company tries to keep drivers sleeping in their own beds as much as possible, and get the freight to the customer faster, by using slip-seating and relays.

Braxton Vick
Braxton Vick

Braxton Vick, senior vice president of corporate planning and development for Southeastern Freight Lines, a 2,700-unit less-than-truckload fleet based in Lexington, South Carolina. Vick, an industrial engineer by training, got into trucking in the early days of the computer age in 1974. He's been using technology to make trucking companies more productive and efficient ever since. At Southeastern Freight Lines, where he's been since 1994, he helped develop an electronic logbook system, making SEFL one of the first less-than-truckload carriers to implement e-logs. Today he's working on telematics for improved fuel mileage and predictive maintenance.

These winners will be profiled in the March issue of Heavy Duty Trucking, and will be honored during the MATS Fleet Forum immediately preceding the Mid-America Trucking Show in Louisville, Ky., on March 25, where they will participate in a panel discussion on industry issues.

"I'm pleased by the variety in this year's honorees," says Deborah Lockridge, HDT editor in chief. "Trucking is a diverse industry, and we like our Innovators to reflect that. This year we have executives representing a private vocational fleet, a small for-hire tanker fleet, a large less-than-truckload fleet, and a major expedited carrier.

"That and the variety of areas where they are leading in innovation should make for a very interesting panel discussion at the Fleet Forum in March."

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