Research Identifies Barriers to Fuel-saving Technology Uptake
Lack of credible ROI information and reliability concerns are cited as major hurdles to wide-scale adoption of fuel-saving technologies such as 6x2s, idle reduction and tire inflation systems, according to a new report by the North American Council for Freight Efficiency.

A new fleet survey and research conducted by The North American Council for Freight Efficiency has identified what stands between fleets and better fuel economy. NACFE, in partnership with Cascade Sierra Solutions, dug deep into why there hasn't been wider adoption of several commonly available technologies that could deliver thousands of dollars in fuel savings.
Beginning with a technology adoption survey of hundreds of fleets followed by interviews with fleet decision makers, the NACFE identified five key bottlenecks to nationwide implementation of available technologies.
The first report, focused on tire pressure monitoring systems and automatic inflation systems, cites a lack of credible information on payback as the largest hurdle. That was followed by a lack of access to capital, insufficient reliability, the high initial cost of trucks and unavailability of technology.
“The report clearly shows the gap between perceptions and reality of the adoption of technologies," says Mike Roeth, executive director of NACFE. "If implemented, currently available trucking technologies could earn fuel savings of as much as $20,000 per truck with a payback time of less than 18 to 24 months.”
Roeth told Heavy Duty Trucking that he is dumbfounded as to why fleets are leaving so much money on the table when it comes to fuel savings. He believes part of the problem, oddly, might be a surplus of information.
"Fleets have to wade through all that information, decide what's credible and what is just marketing, and then make a decision on what can be a substantial investment," he says.
In the follow-up interviews to the initial survey, Roeth saw fleets getting 1.5% improvement in fuel economy just by keep tires properly inflated.
"I'd say to produce savings on that magnitude, the fleet would have had pretty poor tire management before installing the systems," he says. "In this case, we looked only at the fuel savings. Imagine what better pressure management did for their tire costs."
A summary of the tire pressure confidence report can be downloaded here.
In the coming months, NACFE will release confidence reports dealing with 6x2 tractor configurations and anti-idling devices.
Those studies and the tire inflation study were funded by the International Council for Clean Transportation. ICCT used telephone, focus group and on-line survey methods and interviewed nearly 1,900 owner-operators as well as representatives of small fleets and 20 larger fleets that own and operate over 50,000 trucks and 100,000 trailers, about their decision-making processes for adopting new efficiency technology. The stakeholder groups included for-hire and private trucking fleets, shipping and logistics companies, truck and trailer manufacturers, component suppliers and truck dealerships.
Finally, two tools have been developed for adoption analysis: a technology selection tool and a payback calculator. Confidence reports can be downloaded from the NACFE website.
Workshop Sessions Planned
To share ‘best-in-class’ experience with technologies and promote the accelerated adoption, NACFE and its new partner Carbon War Room (the environment non-profit set up by British billionaire Sir Richard Branson) will host industry leaders is a workshop setting to share best practices and collaborate on solutions for improved freight efficiency.
The event will include overviews of each technology, followed by small workshops to brainstorm actions to promote adoption. Each workshop will focus on one of three specific technologies: Tire Pressure Systems, 6x2 Axles, and Anti-Idling Devices.
The Trucking Efficiency Summit will be held in conjunction with Calstart’s High-Efficiency Truck Users Forum National Meeting in Chicago on Monday October 7. More information is available here.
More Drivers

Why Hiring Truck Drivers Is Getting Harder
Higher recruiting costs, a shrinking driver pool, and renewed pay competition are raising the stakes for fleets heading into 2027.
Read More →
Roehl Offers Truck Drivers $10,000 Retention Incentive
Payments begin after the first load and continue in mileage-based installments for eligible experienced drivers joining the fleet.
Read More →
Platform Science Adds Dispatch and Safety Tools
Four additions to PS Fleet help fleets monitor loads, manage driver coaching, share truck locations and adjust video system settings.
Read More →
When Language Stops the Truck: The Return of ELP Out-of-Service Orders
English language proficiency rules for commercial drivers aren’t new, but renewed out-of-service enforcement has raised the stakes. Here’s what carriers need to know before a driver reaches a roadside inspection.
Read More →
Samsara Launches Custom AI Agent Builder
Agent Studio lets fleets create AI tools for hours-of-service monitoring, reporting and driver support, including agents that communicate by phone.
Read More →
Trucker Path Expands Reserved Parking Network
Trucker Path has added close to 6,000 more truck parking spaces to its Trucker Path Reserved Parking Network with the addition of Safe Truck Parking.
Read More →
EEOC Sues Texas Trucking Company Over Driver Age Limits
The agency says Trancasa USA rejected applicants over 65 and applied tougher driving-record standards to those over 60.
Read More →
Nussbaum, Roehl Announce Second Driver Pay Increase This Year
This year has seen a swath of major truck driver pay increases as freight capacity has tightened.
Read More →
From One Generation to the Next: How Mentorship Builds Safer Truck Drivers
After three decades in trucking, Harold Perry shares what he's learned about driver safety, mentorship, and helping the next generation build confidence behind the wheel.
Read More →
Truck Drivers Need More Than Another Alert
Fleets have more visibility into truck health, safety events, and driver activity than ever. The next challenge is turning all that information into useful guidance for the person who has to decide what to do next.
Read More →
