Prime Sued for Sexual Discrimination
Springfield, Mo.-based New Prime Inc., better known as Prime Inc., discriminated against female truck driver applicants when it required that they be trained by female trainers only, the U.S. Equal Employment Opportunity Commission charged in a lawsuit it filed Thursday
Springfield, Mo.-based New Prime Inc., better known as Prime Inc., discriminated against female truck driver applicants when it required that they be trained by female trainers only, the U.S. Equal Employment Opportunity Commission charged in a lawsuit it filed Thursday.
According to the EEOC's suit, this policy resulted in qualified female applicants being placed on a waiting list due to a lack of female trainers, delaying or denying them employment, while New Prime provided training for male applicants without similar delay.
The EEOC specifically charged that New Prime's policy discriminated against Deanne Roberts, who filed an EEOC charge in 2009, and all similarly situated female truck driver applicants from 2003 to the present. The EEOC anticipates that New Prime will contend that it established this policy to reduce claims of sexual harassment of female trainees.
The EEOC seeks an end to the discriminatory policy as well as back pay and other damages for the women adversely affected by this policy - a class of at least 100 women, the EEOC believes.
"Employers cannot avoid their responsibility to provide a workplace without sexual harassment simply by placing roadblocks in the path of qualified female applicants," said Barbara A. Seely, regional attorney for the EEOC's St. Louis District Office. "Instead of proactively training and monitoring male truck drivers to avoid sexual harassment, the company put in place a discriminatory procedure that effectively deprived women of the opportunity to work as truck drivers."
Steve Crawford, general counsel for Prime Trucking, told the Springfield News-Leader in an e-mail that while the company had not yet been served any papers in the suit, "Prime takes pride in maintaining a non-discriminatory, safe working environment for all its associates and contractors, regardless of gender. Prime is proud of its jobs-creation record in this economy for both men and women and believes litigation such as this distracts from its objective to create jobs.
"Prime has fully cooperated with the EEOC at every opportunity for more than a decade and regrets that the EEOC has chosen to take this course of action. Prime believes the EEOC's claims are without merit and intends to vigorously defend its employment practices and is confident it will ultimately prevail."
More Drivers

Netradyne Intelligence Uses New AI Agents to Automate Response to In-Cab Camera Data
The company called the next-generation in-cab camera safety platform "a fundamental shift from systems that report on what happened to systems that actively drive what should happen next."
Read More →
Why Truck Detention Keeps Costing Fleets Time and Money
A 2024 ATRI study found detention affects nearly 40% of truckload stops and costs the industry more than $15 billion annually. Despite the toll on drivers, fleets, and supply chains, the problem remains stubbornly persistent.
Read More →
Prime Inc. to Open $7.9M Flagship Used-Truck Dealership
A new driver-focused facility to sell Prime Inc's used trucks and trailers will be the first purpose-built location in the company's history.
Read More →Short Takes: Inside K&B’s Truck Safety Tech
Listen to learn how K&B Transportation uses cellphone-blocking technology, speed management systems, weather geofencing, bridge avoidance tools, and more to improve driver safety.
Read More →
Nussbaum Expands Driver Compensation with Pay Raises, Profit Sharing
Nussbaum Transportation said its latest compensation package could push first-year driver earnings above $90,000 in key hiring markets.
Read More →Listen: Inside Modern Fleet Safety: AI, Cameras & Speed Control at K&B Transportation
Fleet safety is evolving fast—and technology is at the center of it. Learn how a former commercial vehicle enforcement officer turned director of safety at K&B Transportation is embracing real-world safety technology.
Read More →
Maverick Announces 2026 Driver Pay Raises
New raises for Maverick Transportation drivers will take effect on May 31, 2026.
Read More →
Illinois Trucker Indicted for Nearly $22,000 in Ohio Turnpike Toll Evasion
Authorities say an Illinois trucker avoided paying tolls for two years, and now faces felony charges, possible prison time, and forfeiture of his Freightliner tractor.
Read More →
New Trojan Driver Cargo Theft Scam Bypasses Carrier Vetting Systems
Cargo theft rings plant operatives as drivers inside legitimate, fully vetted carriers, then execute coordinated thefts that look like a traditional straight theft from the outside.
Read More →
WIM, Trucker Path Name Top 3 Women-Friendly Truck Stops
ATA’s Women In Motion Council and Trucker Path highlight three truck stops that meet all seven safety-focused criteria and rank highest among female drivers.
Read More →
