Aftermarket

Road Choice Truck Parts Adds Products, Expands Distribution

July 7, 2014 - Products

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Road Choice Truck Parts

Road Choice Truck Parts, the recently launched private label all-makes parts brand, has added five new product categories and expanded its distribution footprint in North America to more than 100 authorized retail locations.

The new products include alternators/starters, brake drums, clutches, windshields and wiper blades. Road Choice already offers an extensive array of high-demand parts, including air conditioning, air springs, air/electrical coils and accessories, brake chambers, exhaust products, lights, shock absorbers and universal joints.

“We are pleased to expand our parts offering for customers seeking high-quality parts at a value price,” said Dan Bambrick, private brand manager for Road Choice. “Adding these new parts to our product lineup also allowed us to add new retailers, who came on line as a result of our additional offerings, enabling customers to have more options for their Road Choice-branded parts.”

Road Choice said its parts are value-priced to compete with heavy-duty manufacturers’ and warehouse distributors’ private brand parts and are designed to offer owners of out-of-warranty trucks quality and reliability with parts covered under a minimum, one-year warranty.

Road Choice Truck Parts is a trademark of Mack Trucks, an affiliate of the Volvo Group. 

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