Denso Products and Services Americas has promoted David Williams to director of original equipment sales, marketing, and strategic planning, the Denso Corp., affiliate announced.

Williams is tasked with overseeing all aspects of Denso’s original equipment service sales, product development, and original equipment service parts while continuing to manage the company’s Marketing and Strategic Planning departments.

“David Williams is a dynamic executive who has been instrumental in driving the sales growth of Denso’s automotive aftermarket and commercial products,” said Joseph Mejaly, senior vice president of operations, sales, strategic planning and marketing for Denso Products and Services Americas. “His keen sense of the market and thorough knowledge of our products and the automotive industry have strengthened our company, and we look forward to his leadership in promoting our original equipment service product lines.”

Williams joined Denso in 2013 as the manager of the strategic planning department.  He was hired shortly after Denso Corp., completed the reorganization that formed the affiliate Denso Products and Services Americas.

He was promoted in 2015 to senior manager of marketing and strategic planning, with oversight of the marketing department for the company’s independent aftermarket and non-automotive groups added to his duties. His recent promotion to director took effect on Oct. 24.

Williams came to Denso with 15 years of management experience in the automotive industry. Previously, he served as global business unit manager at Barksdale Controls, Inc., a subsidiary of Crane Co. Prior to working at Crane, Williams served as the truck product marketing manager at Toyota Motor Sales U.S.A., Inc.