Power Heavy Duty Appoints New General Manager

January 25, 2016

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Mark Iasiello Photo: Power Heavy Duty
Mark Iasiello Photo: Power Heavy Duty

Power Heavy Duty has appointed Mark Iasiello as its new general manager, the organization announced at its annual member meeting during Heavy Duty Aftermarket Week.

Iasiello will be responsible for the day-to-day management of Power Heavy Duty including member development. He previously served as the director of business development, national accounts at Vipar Heavy Duty.

“Mark has been a valued member of our team and highly effective in helping us grow our national accounts program with regional and national fleets,” said Steve Crowley, president and CEO of Vipar Heavy Duty. “With his broad experience in the heavy duty industry and relationships with many Power Heavy Duty members, Mark was the ideal person to step into this role.”

Prior to his role at Vipar HD, Iasiello spent more than 20 years at Dayco Products where he served in a variety of sales management positions before becoming the company’s heavy duty national sales manager. He also spent 5 years at the Heavy Duty Manufacturers Association as vice president of member development for commercial vehicle suppliers.

Power Heavy Duty is a network of independent distributors and service specialists more than 200 locations in the U.S. and Canada. It has been part of the Vipar Heavy Duty family of companies since Jan. 2014.


  1. 1. Matt Nielsen [ January 26, 2016 @ 04:21AM ]

    Congratualtions to Mr. Iasiello on his new position. I am curious none the less as to his and so many others credentials to gain these positions. We read and hear of so many folks getting moved into these postions, yet, what are (their) his credentials? Did he start sweeping a shop, work as an apprentice or just go to college? Not detracting from any of that, yet, many of the best "movers and shakers" of the industry I have been involved with and known, did not have a degree. Most, as myself, have been grown and groomed in our industry in our postions. For the bulk of my personal, now, 40 some years of experiance, in the industry have been in the field, I have held, service manager, shop foreman amongst other titled positions. We seem to know the industry needs and trends and attempt to deal with them to grow our customer base. If we are at all cognisant of our industry, where we are and where we are headed we will achieve that and get there. In my humble opinion, we, in the trenches, are who allow those folks to get in place, yet they have not ever, been where we are or have been. Thank you.

  2. 2. Mark Iasiello [ January 29, 2016 @ 11:51AM ]

    Matt ..... Thank you for your note of congratulations. Your observation regarding credentials is on point and many times for brevity I assume those credentials are omitted. Since you asked; I started in a tire shop while in college, had my first experiences with heavy equipment, large wheeled vehicles in the military, began my career as a field sales representative taking promotions and assignments in both automotive, CV, OES and aftermarket marketplaces. As you mentioned I also have been grown and groomed in the trenches as a supplier, trade association executive, national account executive and now focused on the growth and development of the Power Heavy Duty independent distributors.


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