Fontaine Modification Announces Segmentation Plan
January 15, 2013
Fontaine Modification Co. is transforming itself into three focused business segments in 2013: Fontaine Alternative Fuels, Fontaine Auto Transport Services and Fontaine Modification Services.
"Segmenting the business, utilizing Marmon Toolbox Concepts, will enable us to better focus on these three key markets to enhance customer satisfaction and support emerging growth initiatives," says Will Trantham, president of Fontaine Modification.
Fontaine Alternative Fuels will concentrate on performing conversions of both gasoline- and diesel-powered vehicles to run in conjunction with autogas (propane) or to be powered entirely by this emerging fuel source.
The business will offer conversions of new OEM vehicles using EPA-certified technologies, as well as aftermarket conversions using EPA-certified technologies. In addition, it will support modifications for autogas and CNG-powered heavy-duty trucks.
Fontaine Alternative Fuels is led by Paul Kokalis, executive vice president.
Ivan Barnes, general manager, is charged with growing the modification center Fontaine opened in Gainesville, Ga., last year into a fully segmented business, Fontaine Auto Transport Services. This business segment is dedicated to completing both patented and conventional modifications on Volvo, Freightliner and Peterbilt trucks so they can support the growing vehicle distribution needs of the U.S. auto industry. Barnes has been with Fontaine since 2009.
Fontaine's core business in the on-highway/fleet and vocational/work truck markets is being segmented into Fontaine Modification Services.
In support of this segment, Steve Boyer re-joined the team as its executive vice president charged with leading its sales and marketing efforts. Boyer had served as Fontaine Modification vice president of new product development between 2009 and 2010, but then returned to his NASCAR roots as director of race engineering for Michael Waltrip Racing. Boyer is again turning his talents to truck modifications.
Fontaine Modification Services and Fontaine Alternative Fuels are based out of Fontaine's headquarters in Charlotte, N.C.
The company will continue to maintain centralized core support functions in Charlotte, including new product development and quality assurance.