Truck-Lite Announces Marketing Appointments
December 13, 2012
Truck-Lite recently announced two significant changes to its marketing team. Bob Ives has assumed the position of Executive Vice President of Business Development, and Beth W. English joined the organization as Vice President of Marketing.
In his new role, Ives will oversee the analysis, coordination, and management of new business acquisitions and the development of new products and markets worldwide. He will continue to oversee the pricing and market planning departments.
In addition, Ives will maintain his participation as a member of the company's Planning and Operations Group and his role as the company's Export Compliance Officer.
English comes to Truck-Lite with 27 years of marketing experience with Blair Corp. English was responsible for all marketing, merchandising and advertising functions for Blair's largest business divisions, while serving as Vice President/General Manager.