Aftermarket

Lucidity Enterprises Aquires Optronics

October 30, 2012

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Optronics International, a manufacturer and supplier of heavy-duty vehicle lighting, has been acquired by Lucidity Enterprise Co.


Optronics will operate as an independent business unit of the Taiwan-based lighting company, giving it direct access to Lucidity's manufacturing, R&D capability and experience with the global vehicle lighting marketplace.

The acquisition is the result of a longstanding, strategic relationship between the two organizations and represents a natural step in each company's evolution, they say.

Lucidity is a vehicle lighting manufacturer and supports OEs of both powered and non-powered vehicles. The company serves a global marketplace and its products have long been sold through other U.S.-based heavy duty lighting suppliers.

Brett Johnson, president and CEO of Optronics International, said that Optronics has been steadily gaining market share in the heavy duty and work truck markets, attributing much of the success to the company's customer-centered, can-do culture of listening and rapidly responding to needs with high-quality products that are realistically priced.

Johnson added that with the new resources available to it, Optronics will be even more flexible and aggressive in the pursuit of new product development, tooling and speed to market.

Lucidity purchased Optronics International from Harvard Place Investments, which has owned the company since 2009. Customers and industry partners will see no change in service, accountability or how the company conducts business.

Optronics will continue to manufacture and deliver its products, while providing uninterrupted support to their distribution network and customers. Optronics will also renew its efforts to advance efficiency and innovation, with the same team of dedicated and experienced managers and staff.

Company officials from both organizations stated that the Optronics brand would continue to be a fixture within the heavy duty, trailer, RV, transit, agriculture and marine markets it currently serves and that it will expand into new markets as well.

Optronics will maintain its headquarters in Tulsa Okla., manufacturing facility in Muskogee, Okla., and its distribution facility in Elkhart, Ind. The company expects to grow its physical presence in the U.S. as a result of the acquisition.


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