Aftermarket

Mobile App Enhances Carrier Communication

November 01, 2011

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C.H. Robinson Worldwide has launched CHRWtrucks.com, a mobile communications application for carriers doing business with the company.


The mobile app allows a motor carrier to enter pick up information, check calls, and delivery information within a couple clicks as information is populated by location services on the smartphone, which reduces guesswork and typing. Additionally, carriers can post empty equipment locations where C.H. Robinson employees can look for load matches to help fill those empty trucks and reduce empty miles.

"Not all carriers have the luxury of having a laptop on the road with them, but instead carry a smartphone device," said Bruce Johnson, director of carrier services. "This application puts the power in the palm of their hands to spend less time looking for loads and updating information and more time growing their business."

Through the application, relevant information associated with a shipment will appear on the carrier's phone which will help eliminate excessive phone calls, e-mailing, or faxing of shipment information. In addition, the application can launch mapping software on smartphones to provide directions to the shipper or consignee from the phone's current location.

The application can be downloaded for free on iTunes, at the android market and at www.chrwtrucks.com.

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