'Next Generation' Program for Truck Dealers to Launch at ATD Convention

March 02, 2011

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The American Truck Dealers (ATD) announced a new program aimed at developing the next wave of medium- and heavy-duty truck dealers to effectively run their own businesses.

The initiative, "Next Generation ATD," will kick off at the ATD Convention and Expo, held this year in Phoenix, April 15-18.

"Today, commercial truck dealerships across the country are facing the reality that many baby boomers currently running the business will be retiring or have already retired and need to be replaced," said Kyle Treadway, ATD chairman.

"At a time when many ATD members are transitioning ownership of the dealership to their successors, NextGen ATD will help prepare the dealers of tomorrow as well as see who's interested in taking on a leadership position at the association," added Treadway, president of Kenworth Sales Co. in West Valley City, Utah.

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