Aftermarket

Arrow Truck Sales Launches Back On The Road 2011

October 07, 2010

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Arrow Truck Sales announced the launch of its Back On The Road 2011 campaign, designed to help out a trucker in need of a truck and a job.


Beginning immediately, Arrow will solicit stories from truckers across the nation who may have lost their truck, and their livelihood, through unfortunate circumstances beyond their control. The 2011 campaign will also consider nominations for truckers who have, selflessly, served as champions for the profession and the trucking industry in general. The trucker whose story is selected will receive a one-year lease on a Volvo VNL tractor, courtesy of Volvo Trucks North America, a one-year work agreement with Heartland Express, and other great products and services.

The program is now in its fourth year, and is presented by Volvo Trucks North America.

Country music singer Aaron Tippin is once again lending his support to the program, and will serve an active role throughout the search, including helping select the winner.

"Winning Back On The Road was the best thing that could have happened to me and my family," said Robert Snyder, Arrow's 2010 Back On The Road winner. "I now have a steady income, a great truck, and I get to see more of my family. I encourage anyone with a worthy story to apply."

Applications include a compelling 250-word story explaining why the nominee deserves to win. Stories about family loss, loss from natural disaster or a recent return from military service could all be considered valid story submissions.

Arrow will accept nominations until December 5, 2010 at www.backontheroad2011.com. The winner will be announced at the Mid-America Trucking Show in Louisville, Ky., in March, where he or she will receive a truck and prizes.

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