Navistar Parts Kicks Off Virtual Conference and Expo This Week

May 03, 2010

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Dealers and suppliers can connect electronically during Navistar Parts' Conference and Sales Expo, which kicked off Monday.
The expo, which runs through May 7, offers online resources, events and enhancements designed to connect, inform and educate Navistar Parts dealers. The expo runs through May 7.

"Connecting online is smart business-it gives our dealers an efficient way to participate in training opportunities without wasting time or money, and brings dealers and suppliers together in a sophisticated platform," said Phyllis Cochran, president of Navistar Parts. "More than 2,000 Navistar Parts dealer representatives logged on and participated in last year's expo, and we anticipate a strong response again this year."

The expo will feature supplier-led webinars and a new expo eStore for online product ordering.

"The expo eStore uses the same e-commerce platform we introduced earlier this year at," said Michael Cancelliere, Navistar's senior vice president/general manager of North American parts. "While a dealer is discussing product features with a supplier during a webinar, they can access the eStore, tap into show-special pricing and place parts orders instantly."

New incentives, such as leader boards and daily treasure hunts, built into the virtual event reward active dealer participation and provide suppliers with more opportunities to communicate directly with dealers. Last year, more than 235,000 documents were downloaded from the expo in a single week and participants viewed more than 35,000 informational videos.

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