Aftermarket

Michelin Challenge Bibendum Kicks Off This Weekend in Brazil

May 27, 2010

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The 10th Michelin Challenge Bibendum will be held this weekend in Rio de Janeiro, Brazil. The Challenge runs from May 30 to June 3.


Initiated by Michelin in 1998, the Michelin Challenge Bibendum brings together car, truck, bus and motorcycle manufacturers, academics, OEMs, energy suppliers, research institutes, government authorities, NGOs and other sustainable mobility stakeholders to discuss the issues involved in the challenges of sustainable mobility.

The first day of the Michelin Challenge Bibendum features the start of the Rally and the technical tests. The nearly 80 vehicles that will take part are divided into three categories, each to follow its own itinerary. Cars will drive from Rio de Janeiro to Petropolis north of the city, while trucks and buses will travel from Rio to Resende west of the city, and urban vehicles will be driven near the Riocentro. The Rally will also include acceleration, noise and handling tests to demonstrate the very low carbon emissions for vehicles that use certain types of biofuels, such as ethanol made from sugar cane, as well as for electric vehicles.

The opening ceremony will take place at 10:00 a.m. on May 31, and will be attended by Luiz Inacio Lula da Silva, president of Brazil; Sergio Cabral, governor of Rio de Janeiro State; Eduardo Paes, mayor of Rio de Janeiro; and government officials from both Brazil and Argentina and from other countries.

During the five-day event, the 4,500 guests and participants will have the opportunity to talk with each other, meet international sustainable mobility experts, test some of the nearly 150 vehicles entered in the 10th Michelin Challenge Bibendum, take part in theme discussions and the forum, visit the Technology Exhibition Center and attend press conferences.

For more information, visit michelinchallengebibendum.com.

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