Aftermarket

Mack Trucks Continues Sponsorship of Share the Road

October 06, 2009

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Mack Trucks announced it will continue as a primary sponsor of the American Trucking Associations' Share the Road program in 2010.


Designed to enhance the safety of America's roadways by teaching car drivers how to safely drive around large trucks, Share the Road delivers life-saving messages to hundreds of U.S. cities and reaches millions of motorists annually. The program uses as spokespeople a group of professional truck drivers with exemplary safety records. These drivers conduct safety demonstrations for local media, students, community leaders and highway users in cities around the U.S. as a way to deliver the program's life-saving messages about potential blind spots, safe following distances, truck stopping distances and the like. The drivers will use a SmartWay-certified Mack Pinnacle model tractor donated by the truck maker as part of its support of Share the Road.

"Share the Road has exposed millions of citizens to essential information on how to safely drive around large trucks," said Michael McNally, Mack vice president of sales. "These messages have been delivered by the professional drivers who are the heart and soul of the Share the Road program. Their passion for safety helps them connect to a wide variety of audiences. And the program now reaches more at-risk young drivers than ever before through the use of social media, such as Facebook and YouTube."

For more information on the Share the Road program, go to www.atastr.org.

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