Aftermarket

"Green" Products to Be Recognized at The Work Truck Show 2009

October 21, 2008

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The National Truck Equipment Association announced The Work Truck Show Green Award to recognize companies that develop innovative products and technology that improve work truck fuel utilization.
The winner of the award will be named at The Work Truck Show 2009.

The Work Truck Green Award joins the New Product Innovation Award and the Editors' Choice Award for New Product Innovation, both sponsored by the NTEA and chosen at the annual Work Truck Show. All of the contests are open to companies exhibiting new products at the show, which will be held March 4-6, 2009, in Chicago in conjunction with the 45th Annual NTEA Convention, which runs March 3-6.

To qualify for The Work Truck Show Green Award, the product or technology must be new (introduced within the 12 months preceding the show), manufactured or distributed by a show exhibitor and displayed in that company's booth. The product or technology must improve fuel utilization for work trucks. There is no entry fee. The winner will be selected by popular vote of trade media attending the show.

To be eligible for the New Product Innovation Award, the exhibiting company must participate in the New Product Spotlight program, a multi-media campaign that publicizes new products before, during and after the Work Truck Show. Cost to participate is $200; there is no fee to be considered for the award. The winner is selected by popular vote of show attendees.

Trade media editors attending the show select the winner of the Editors' Choice Award for New Product Innovation. Entry into this competition is automatic when an exhibitor takes advantage of the New Product Spotlight and/or New Product Media Guide program.

More info: www.ntea.com

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