Aftermarket

Eaton, Dana Renew Roadranger Deal

April 02, 2008

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Ten years Eaton and Dana created the Roadranger marketing organization, the two companies have agreed to renew the initiative for an additional five years.


The Roadranger agreement gives truck buyers the option to select Eaton and Dana products as a complete system for single-source specification, service and support for those products.

"About 10 years ago, we announced an unprecedented alliance of former industry rivals, accompanied by an exchange of businesses designed to make each company stronger and more valuable to its customers," said David Renz, vice president of sales and marketing, Eaton Corp. "I'm happy to report that a decade later, the reasons we agreed to work together in the first place are still valid today."

"Based on the feedback that we have received from our customers, the Roadranger approach has been a success," added Frank Sheehan, senior vice president of global sales, marketing, and planning for Dana. "We've continued to work together to provide increasing levels of customer value and satisfaction, by 'virtually integrating' our drivetrain systems and other products into a solution that is clearly more than the sum of its parts."

In addition to its primary component offerings of Fuller transmissions and clutches, Spicer axles and driveshafts, and Bendix brakes, the two companies also provide the commercial trucking industry with:
• Eaton's Hybrid power systems
• Dana Tire Pressure Management Systems
• Eaton's Fleet Resource Manager
• Vorad Collision Warning Systems
• Roadranger Synthetic Drivetrain Lubricants

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