Aftermarket Adds Features

April 02, 2008

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Commercial Truck Trader, an online marketplace for buying and selling commercial trucks and trailers, added a new feature that will make it easier for buyers and sellers of commercial trucks to connect.
Click to Call provides enhanced calling and lead tracking capabilities for truck dealers listing their inventory on

"Click to Call allows dealers to personalize their customer interactions and increase sales by shortening the sales cycle," said Mark Bondi, brand manager of Commercial Truck Trader.

Also new to the site is a completely redesigned Inventory Management Tool. Now, when truck buyers search for a specific make and model on a search engine such as Google, trucks advertised on will appear as individual search results, taking the buyer directly to the dealer's detail page on The IMT simplifies the online inventory management process, tracks leads and allows for convenient one-click updates to product or dealership information.

The site also was redesigned to clearly differentiate truck segments: light duty, medium duty, heavy duty and trailers. This reorganization aligns Commercial Truck Trader's online offering with its printed products.

For truck buyers, three main buttons, "Find My Truck," "Sell My Truck" and "Research Trucks," take visitors directly to the information they seek. The "Find" button provides instant access to more than 90,000 trucks for sale. The "Research" button offers additional information on everything from finance and insurance to truck parts and accessories.

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