Aftermarket

Workhorse Debuts New Walk-in Truck Look

October 22, 2007

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A lot has changed under the skin of the walk-in truck recently. Now it is also going to look a bit different. The Workhorse delivery vehicle is getting a new nose and front grille in the latest in a series
of walk-in changes introduced by Workhorse Custom Chassis, which manufacturers chassis for walk-in trucks, motor homes and buses.
Workhorse is a wholly owned subsidiary of International Truck and Engine Corp., and the grille of the new nose design makes the Workhorse walk-in a clear cousin of International's models.
"This design communicates a number of things," said Jay Sandler, Workhorse vice president of commercial product. "First, this is a Workhorse truck that is obviously part of the International family. It shows at a glance the great synergy that is developing between Workhorse and International that reinforces our plan to grow the walk-in market for smaller fleets and the off-the-lot buyer."
"Second, this design clearly says this is a truck, and a truck than can do some heavy lifting," said Sandler. "As such, it communicates the capabilities of our new heavy-duty 23,500-pound GVWR W62 chassis in respect to the tough jobs that trucks are needed for."
"Third, this is a new look for a class of vehicle that has been pretty static in its appearance, but not static in terms of the significant automotive improvements that have been happening under the body. In that regard, this is aimed at the retail customer. We expect major fleets will continue to spec the same nose design they've been using, but for smaller fleets, and those who haven't used a walk-in before, this new front says, 'take a look at what's different!' If we get more of those folks to take a new look at what walk-ins can do, we think we'll have a delivery and work truck solution that a lot of new customers will appreciate."
Both Morgan Olson and Utilimaster will provide the bodies.
The initial Workhorse model is now available on an 86-inch wide body. Within the next couple months, a 96-inch wide body will be offered. Both models have cargo body lengths from 10 to 22 feet, built on the full range of Workhorse gas and diesel chassis options from 9,400-pound GVWR to 23,500-pound GVWR. Workhorse uses General Motors 4.8, 6.0 and 8.1L Vortec gas engines and International's 4.5L MaxxForce 5 V6 diesel powerplant.
This is the third major announcement involving Workhorse products this year.
Workhorse launched its new heavy-duty W62 truck chassis in March. The W62 is the first chassis to offer both gas and diesel engine options in the higher 19,500-pound and 23,500-pound GVWR range for walk-in trucks. In May, Workhorse announced a variety of Extended Service Coverage plans to boost the warranty options available with each of its chassis models.
For more details, call (877) 294-6773 or visit www.workhorse.com.

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