Aftermarket

Peterbilt Launches Demo Program to Promote Model Lineup

May 03, 2007

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Peterbilt has just launched its "Models of Innovation" demonstration program, a campaign designed to provide existing and prospective customers the ability to test and evaluate a new 2008 model year Peterbilt in the customers' operation.

The 130-unit fleet features all 2008 Peterbilt models, including aerodynamic, traditional, vocational and medium-duty trucks. The fleet will be distributed throughout Peterbilt's dealer network across the United States and Canada. All vehicles feature new 2007 emissions technologies as well as improvements in aerodynamics, fuel efficiency, styling, maneuverability and forward lighting.
"Peterbilt's 'Models of Innovation' demonstration program will let our customers witness first hand the company's broad lineup of trucks equipped with the latest technologies enhancing fuel economy and driver comfort," says Bill Jackson, Peterbilt general manager and Paccar vice president.
The "Models of Innovation" demonstration program includes:

Aerodynamic Trucks
With the addition of the Model 387 daycab and Model 384, Peterbilt now offers four aerodynamically styled trucks. The company will continue to offer the premium Model 387, which features a spacious integrated cab and sleeper, and the Model 386, which was introduced last year and provides aerodynamic performance with the versatility of a detachable sleeper.
The new Model 387 daycab is available with both a medium-length and a long-length BBC and is ideal for tanker and regional-haul applications where aerodynamic performance and a spacious, comfortable operator environment are preferred. The Model 387 daycab's dramatically sloped hood, large windshield and 1,200-square-inch rear window provide excellent visibility to help ensure safe, efficient operation.
The new Model 384 can be configured as a daycab or with the full range of detachable Peterbilt Unibilt sleepers, like the Model 386. The mid-length Model 384 has a 116-inch BBC and set-back front axle for exceptional maneuverability in vocational and urban operation, and is lightweight for increased payloads in weight-sensitive applications.

Traditional Trucks
Peterbilt's new traditional truck models - the Model 389 and Model 388 - feature improved aerodynamic performance, styling, durability, serviceability and forward lighting. The distinctive look and aerodynamic performance of the Model 389 and Model 388 are achieved through all-new, durable aluminum hoods, a new one-piece aluminum surround with a punched-oval pattern grille and polished aluminum grille bars, polished-aluminum fender reinforcements and innovative headlamps.

Vocational Trucks
Serving the needs of customers in construction and other vocational markets, Peterbilt offers the rugged and versatile Model 367 and Model 365. The Model 367 and Model 365 are available in both set-forward and set-back axle configurations for increased payloads and optimized weight distribution.

Medium Duty
Peterbilt offers the industry's broadest medium-duty lineup of vehicles, which include the conventional Model 330, Model 335 and Model 340, as well as the recently introduced Model 220 cabover. The Model 335 remains a true Class 7 vehicle that is ideal for the majority of medium-duty applications, such as van body and beverage distribution. The Model 330 is a Class 6 truck or tractor configured for non-CDL operation. The Model 340 is available for more robust vocational applications. The Model 220 is a Class 6/7 cabover based on the "International Truck of the Year."
Customers should contact their Peterbilt dealer for more details and to make arrangements to participate in the "Models of Innovation" demonstration program.
For more information about Peterbilt, visit www.peterbilt.com.

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