My first reaction when I saw that Enterprise Rent-A-Car was changing its name to Enterprise Holdings was that perhaps the company is positioning itself to go public, as a holding company is often associated with a company that holds, or owns shares of another company.
I asked Enterprise this, and Christy Conrad, VP of public relations for Enterprise Holdings, got back to me:
"This was a pragmatic decision. The new name reflects the holding of multiple brands under common ownership. It is nothing more than that. When there was only one brand, Enterprise Rent-A-Car made sense."
How has this new structure changed operations?
"As far as the integration, nothing changes for consumers. Each brand will remain distinctive. One of the changes in our management structure in the field is that the all three brands will work under the Enterprise group structure. This means that vice presidents and general managers who formerly managed Enterprise Rent-A-Car's operations now oversee all of Alamo's and National's operations as well. Also, we gained some efficiencies through consolidations of our credit/collections and accounts payable. We also put an enormous amount of time into integrating a lot of our IT."
Irrespective of the reasons behind the name change, then, does Enterprise Holdings have any plans in the works to go public?
"No. The company has no plans to go public."