All That's Trucking

Does Santa Need a Routing/Navigation System?

December 16, 2013

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How does Santa do what he does? It's a source of speculation among kids of all ages every Christmas season. What if Santa used an intelligent location platform to plan his route around the world?

That's what Telogis speculates with this special fictional holiday product announcement:

Telogis Rolls Out Santa Route Planning Suite Beta Test

ALISO VIEJO, Calif. and THE NORTH POLE — Dec. 16, 2013 – Realizing a need for a dynamic planning and route optimization suite that can effectively aid Santa Claus in his yearly trek around the world on Christmas Eve, Telogis has begun testing its new Telogis Santa Suite this month.

The Telogis Santa Suite is an extension of the company’s comprehensive, SaaS-based location intelligence platform and includes dynamic routing, real-time work order management, commercial navigation, telematics and mobile integration services for companies with mobile workforces and legendary holiday-oriented characters.

While NORAD has typically provided rough location estimates for Mr. Claus since 1955 using military satellites, radar, fighter jets and Santa cams, it has historically lacked the expertise in providing a comprehensive location platform that includes:

  • Dynamic route planning and  optimization for global present delivery
  • Santa sleigh-driver behavior module
  • Santa/Elf compliance module with Santa-specific HOS and SDIR (Sleigh Driver Inspection Report)
  • Reindeer-specific fuel module
  • Commercial-grade navigation for reindeer-safe roads and flight paths
  • Real-time, elf-compatible work order management

With the addition of the Telogis Santa Suite, Mr. Claus is now able to properly prepare for his epic annual trip around the globe – when customer expectations are at an all-time high, and staying compliant, maximizing uptime mission-critical component to his success, and route mistakes could ruin Christmas for millions of children and their families.
“What the industry has lacked in the past is the ability to provide Mr. Claus with the very best sled routes so he and his reindeer can deliver presents all over the world in record time,” said Alabaster Snowball, head elf and product manager for the Telogis Santa Route Planning Suite. “At Telogis we decided to put our best engineers and our years of expertise to work to help Mr. Claus optimize his routes, reduce out-of-route Santa Miles and make sure he is meeting the expectations of children all over the world.”
“We’re already working on next year’s edition, where we’ll be adding the capability to reduce reindeer idling and improve Mr. Claus’ sleigh-driving behavior even further through a new app we’re calling ‘Telogis Coach for Santa’,” Snowball continued.
“We love that kids can follow my progress as I set out to bring joy to all corners of the world,” said Kris Kringle, officially known as Santa Claus. “We’ve been planning my routes since July and using Telogis’ award-winning platform to make sure I get all the presents distributed without having to worry about meteor showers and dangerous air currents.”

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Author Bio

Deborah Lockridge

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All That's Trucking blog is just that – the editor's take on anything and everything related to trucking, with the help of guest posts from other HDT editors. Author Deborah Lockridge's career as an award-winning trucking journalist started in 1990.


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