So, have you noticed the high price of tires lately?
Of course you have.
One of the great things about now being part of a larger media group is sharing information with our sister magazines. Over at Modern Tire Dealer, they do a good job of reporting tire price hikes.
Back in March, MTD analyst Saul Ludwig reported that since the start of 2012 there had been a sharp upturn in nearly every raw material that a tire manufacturer uses. Carbon black was up 20% and other key ingredients such as natural rubber, butadiene and styrene (used to make synthetic rubber), zinc oxide and chemicals all had turned up, too.
As a result, Goodyear announced a 5% increase on truck tire prices, Continental announced up to 9% hike, Yokohama raised prices 8%, Double Coin went up 5%.
All those price hikes led our counterparts at Work Truck magazine to wonder about medium-duty tires.
According to an article by Work Truck Editor Mike Antich
in late 2011, tire prices have increased an average of 6% to 9% per year for fleets, with higher prices forecast to continue their upward trends. Truck tire shipments, according to the Rubber Manufacturers Association (RMA), were up 15.4% for truck tires.
So, Work Truck and HDT want to know, what are your truck tire purchasing trends? If your fleet purchases medium-duty truck tires, please, take a moment and check out our brief, confidential questionnaire:www.surveymonkey.com/s/2012_TireUsage
We'll share the results in a future issue or blog post.Related Stories:May 2012 - Tires & Wheels: MPG for Mediums5/23/2012 - New Rubber Source: Russian Dandelions? 3/12/2012 - Bridgestone Launches Project to Develop Sustainable Source of Natural Rubber