Talk about a food truck...
June 19, 2012
A Titan by Mack now greets visitors to the Levitt Pavilion at SteelStacks, an arts and cultural center and the former site of Bethlehem Steel in Bethlehem, Pa.
The Mack Truck Stop is scheduled to open today; food for the concession stand will be provided by Mr. Bill's of Allentown, Pa.
A red, white and blue Titan by Mack cab was installed to the side of the concession stand, giving the appearance that the cab is pulling the concession stand as a trailer. The concession window is surrounded by a building wrap that includes four themed panels with photos depicting Mack history.
Mack partnered with ArtsQuest, which manages the Levitt Pavilion, and the Lehigh Career & Technical Institute on the project.
Mack Trucks provided the Titan cab to students in LCTI's Diesel/Medium & Heavy Truck, Autobody Collision Repair, Welding and Drafting/CAD technology program. More than 35 students reworked the cab to ready it for its new role at SteelStacks.
"We are proud of our heritage in the Lehigh Valley, and the opportunity to partner with LCTI to give students real-world experience in their chosen career paths," said Kevin Flaherty, president, Mack Trucks North American Sales & Marketing.
Students at LCTI disassembled and rebuilt the truck cab, which included creating schematics for and designing new parts and a number of required modifications.
"The LCTI Diesel Medium Heavy Truck Technician students were able to learn hands-on how a truck is built," said Randy Schock, LCTI Diesel Medium Heavy Truck Technology instructor. "The students got real world experience on construction and engineering concerns facing the diesel industry today. They were able to hold parts that normally do not get serviced or changed. This gave them a deeper appreciation for the construction and engineering that goes into each truck."
Calling Mack a longtime partner, ArtsQuest President Jeff Parks says "The Mack Truck Stop is a great example of their continuing support, as well as a visual reminder of Mack's past and present contributions to the Lehigh Valley, and in fact, the entire nation."
Author: Deborah Lockridge | Posted @ Tuesday, June 19, 2012 11:33 AM