All That's Trucking

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Choptank Transport Helps Mentor Future Leaders

Blog commentary by Deborah Lockridge, Editor in Chief

Choptank employee volunteers for the Junior Achievement program: Jennifer Daniels, Matt MacCoy, Marcia Wood, Linore Brice and Mandy Legg (not shown: Steve Covey, Scott Kirtland, Jordan Welzel). Photo: Choptank

June 26, 2017

When it comes to improving the image of the trucking industry and getting young people interested in pursuing careers, it’s hard to beat the personal approach of being involved with your community’s youth. Read about one 3PL's efforts in Deborah Lockridge's All That's Trucking blog.

Tags: 3PL, Image

Author: Deborah Lockridge | Posted @ Monday, June 26, 2017 12:32 PM | » Comments(0)

New York Times Paints Portrait of Truckers' Lives on the Road

Blog Commentary by Deborah Lockridge, Editor in Chief

Screenshot via New York Times website.

June 12, 2017

The New York Times recently ran a piece about the lives of truck drivers that may not have helped raise the profile of truck driving as a potential career, but it and a follow-up piece did paint a colorful portrait of the life of a trucker, as Deborah Lockridge explains in her All That's Trucking blog.

Tags: In the Media, Image, Truck Drivers

Author: Deborah Lockridge | Posted @ Monday, June 12, 2017 3:25 PM | » Comments(1)

Talking Trucking at the White House

Blog Commentary by Deborah Lockridge, Editor in Chief

America's Road Team drivers at the White House. Photo: ATA

April 28, 2017

So what was it like getting to park a couple of semi trucks on the White House Lawn and shake hands with the president of the United States? Deborah Lockridge shares some of ATA Chairman Kevin Burch's comments in her All That's Trucking blog.

Tags: ATA, Donald Trump, Infrastructure, Image

Author: Deborah Lockridge | Posted @ Friday, April 28, 2017 2:29 PM | » Comments(2)

CNN Highlights Trucking's Role in Fighting Human Trafficking

Blog Commentary by Deborah Lockridge, Editor in Chief

Inland Kenworth will auction off a special KW T680 "Everyday Heroes" truck in June and donate the proceeds to Truckers Against Trafficking. Here the truck is on display at FlowBelow's booth at the Technology & Maintenance Council annual meeting earlier this year. Photo: Deborah Lockridge

April 12, 2017

CNN tells the story of human trafficking through the eyes of a trucker who was responsible for the liberation of a 20-year-old abused and tortured sex slave. Deborah Lockridge has more in her All That's Trucking blog.

Tags: In the Media, Human Trafficking, Truckers Against Trafficking, Image

Author: Deborah Lockridge | Posted @ Wednesday, April 12, 2017 6:01 AM | » Comments(0)

Drivers Behaving Badly

July 20, 2016

There are bad apples in any profession, but the visibility of tractor-trailers tends to result in more media coverage. There were a few real doozies this week that Deborah Lockridge highlights in her All That's Trucking blog.

Tags: Image, In the Media

Author: Deborah Lockridge | Posted @ Wednesday, July 20, 2016 12:00 AM | » Comments(0)

Changing Perceptions, One Mind at a Time

Truck safety advocate Ron Wood rides with veteran Walmart driver Carol Nixon. Photo courtesy Women in Trucking.

July 18, 2016

When it comes to changing perceptions about trucking, nothing beats a hands-on show-and-tell experience. Read about what one association is doing in this arena in Deborah Lockridge's All That's Trucking blog.

Tags: Image, Women in Trucking, Safety

Author: Deborah Lockridge | Posted @ Monday, July 18, 2016 9:50 AM | » Comments(1)

The Power of Dressing for Success

Could a uniform actually help drivers be better at their jobs? (Photo: Walmart)

September 30, 2015

Drivers' appearance has an effect on trucking’s image – but did you know that in addition to affecting other peoples’ perceptions of you, how you dress can affect how well you do your job?

Tags: Drivers, Image

Author: Deborah Lockridge | Posted @ Wednesday, September 30, 2015 12:08 PM | » Comments(2)

Trooper Builds Relationship with Truckers Through Facebook Page

September 23, 2015

"These guys are out here on the road 24/7, so are we. Why not make it a better working relationship?"

Tags: Indiana, Image, Enforcement

Author: Deborah Lockridge | Posted @ Wednesday, September 23, 2015 1:48 PM | » Comments(5)

Help Driver Appreciation Video Go Viral

September 17, 2015

Can this National Truck Driver Appreciation Week video reach a million views by the end of the week?

Tags: National Truck Driver Appreciation Week, Image

Author: Deborah Lockridge | Posted @ Thursday, September 17, 2015 5:59 AM | » Comments(1)

NYT Op-Ed Attacks Trucking Industry – From the Inside

August 28, 2015

"The Trucks are Killing Us." The latest diatribe from an anti-truck group? No, it's an op-ed piece in the New York Times by a longtime former trucking editor. Deborah Lockridge writes about it in her All That's Trucking blog.

Tags: In the Media, Image

Author: Deborah Lockridge | Posted @ Friday, August 28, 2015 1:45 PM | » Comments(1)

Trucks Turn Out for Make-A-Wish Convoy

Photo: Make-A-Wish

May 11, 2015

Thousands of spectators lined the roads in the Lancaster, Pennsylvania, area as hundreds of truckers (and some unusual other vehicles) took part in the annual Make-A-Wish Mother's Day Truck Convoy.

Tags: Pennsylvania, Image, Make-A-Wish

Author: Deborah Lockridge | Posted @ Monday, May 11, 2015 1:48 PM | » Comments(0)

Christmas Tree, Trucking's Image Make Way to Capitol for Holidays

The special 75-foot white spruce from the Chippewa National Forest and the Leech Lake Band of Ojibwe is loaded onto a heavy duty trailer – expandable to 80 feet – and coupled to a Kenworth T880, Kenworth’s flagship heavy haul vocational truck. Photo: Kenworth

November 3, 2014

Last Thursday, more than 300 people celebrated the harvesting of the 2014 U.S. Capitol Christmas Tree before it was loaded onto a tractor-trailer for a special tour on its way to Washington, D.C. Deborah Lockridge has more in her All That's Trucking blog.

Tags: Kenworth, Minnesota, Eaton, PeopleNet, Image, Trucking Moves American Forward, ALK

Author: Deborah Lockridge | Posted @ Monday, November 3, 2014 12:10 PM | » Comments(0)

Guest Commentary: Why Governments Should Recruit Trucking and Logistics Companies

Greg Fulton, president of the Colorado Motor Carriers Association, wants to know why state governments don't worry about keeping or attracting trucking and logistics companies the way they would a high-tech company.

Greg Fulton.

September 15, 2014

We're turning over "All That's Trucking" today to Greg Fulton, president of the Colorado Motor Carriers Association, who wants to know, why don't state governments worry about keeping or attracting trucking and logistics companies the way they would a high-tech company?

Tags: Colorado, Image

Author: Greg Fulton | Posted @ Monday, September 15, 2014 7:08 AM | » Comments(1)

Fiery Crash Video Paints Portrait of Brave and Caring Truckers

August 19, 2014

A dash-cam video that surfaced this week of a trucker's reaction after witnessing a fiery crash paints a portrait of truckers that's good for the industry. Deborah Lockridge explains in her All That's Trucking blog.

Tags: Accidents, Image, I-10, Mississippi

Author: Deborah Lockridge | Posted @ Tuesday, August 19, 2014 12:00 AM | » Comments(0)

CNBC Series Provides Lopsided Portrayal of Truck Safety

A still from one of the CNBC reports.

August 7, 2014

A CNBC series called "Collision Course" has drawn a heated response from the American Trucking Associations, which called it "an outrageously inaccurate image" of the industry. Here's what Editor in Chief Deborah Lockridge has to say.

Tags: American Trucking Associations, Anne Ferro, Safety & Compliance, Image

Author: Deborah Lockridge | Posted @ Thursday, August 7, 2014 12:00 AM | » Comments(0)

Trucking and Scouting: A Great Match

A Boy Scout checks out Jeff Clark's truck at the Walcott Trucker's Jamboree. Photo: Trucker Buddy

August 5, 2014

As a former Girl Scout, a Girl Scout leader for the past three years, and a trucking editor for 24, Editor in Chief Deborah Lockridge is thrilled to see continuing efforts to educate young people in both Boy Scouting and Girl Scouting about the trucking industry.

Tags: Trucker Buddy, Image, Women in Trucking, Boy Scouts, Girl Scouts

Author: Deborah Lockridge | Posted @ Tuesday, August 5, 2014 12:00 AM | » Comments(0)

Bad Timing, Tracy Morgan Media Frenzy Bad News for Restart Opponents

Comedian Tracy Morgan in a 2009 photo by David Shankborn via Wikimedia Commons.

June 11, 2014

The crash that critically injured comedian Tracy Morgan and killed another passenger in his vehicle has generated a media frenzy about last week's move to suspend a controversial portion of the new hours of service regulations. Editor in Chief Deborah Lockridge looks at the situation in her All That's Trucking blog.

Tags: Hours of Service, Fatigue, In the Media, Image, U.S. Congress, 34-Hour Restart

Author: Deborah Lockridge | Posted @ Wednesday, June 11, 2014 12:00 AM | » Comments(0)

The Dangerous Byproduct of the Energy Boom

And we're not talking about flaming water faucets.

Special fracking sand is just one of the items transported by truck into and out of the shale fields.

May 6, 2014

Fracking may be a boom opportunity for trucking fleets carrying water, sand, chemicals and other supplies to the oil and natural gas fields, but all those trucks cause problems on area roads.

Tags: Accidents, Image, Fracking

Author: Deborah Lockridge | Posted @ Tuesday, May 6, 2014 12:00 AM | » Comments(0)

Trucker Buddy Boy Scout Event Big Success at MATS

April 10, 2014

Deborah Lockridge follows up on a special event at the Mid-America Trucking Show, where more than 200 Boy Scouts earned a badge about truck transportation.

Tags: Trucker Buddy, Image, Mid-America Trucking Show, Boy Scouts

Author: Deborah Lockridge | Posted @ Thursday, April 10, 2014 12:00 AM | » Comments(0)

Boy Scouts, Trucker Buddy Team up for Trucking Image at MATS

March 24, 2014

If you are at the Mid-America Trucking Show on Saturday, you may see a lot of Boy Scout uniforms. Find out why in Deborah Lockridge's "All That's Trucking" blog.

Tags: Trucker Buddy, Image, Mid-America Trucking Show, Boy Scouts

Author: Deborah Lockridge | Posted @ Monday, March 24, 2014 12:00 AM | » Comments(1)

Love's Marks 50 Years by Giving Back to Community

February 20, 2014

Corporate anniversaries are often marked with special parties for employees, customers and communities. But Love's celebrated its 50th anniversary on Valentine's day with hundreds of employees volunteering in the community.

Tags: Charity, Love's Travel Stops, Truckstops, Image, Community Outreach

Author: Deborah Lockridge | Posted @ Thursday, February 20, 2014 12:00 AM | » Comments(0)

Hell Doesn’t Have to Freeze Over to Improve Trucking’s Image

Guest post from Evan Lockridge, Senior Contributing Editor

October 24, 2013

Guest writer Evan Lockridge wonders if a new image campaign could accomplish not only more than previous campaigns, but also a more united trucking front, in this On the Road blog post.

Tags: Drivers, ATA, Image, ATA2013

Author: Evan Lockridge | Posted @ Thursday, October 24, 2013 12:00 AM | » Comments(3)

On my Honor, I Will Do My Best ... to Improve Young People's Knowledge of Trucking

June 19, 2013

A great way to help improve trucking's image is to reach people when they're young, says Deborah Lockridge in her "All That's Trucking" Blog. Have you thought about reaching out to Scouts?

Tags: Minnesota, Image, Boy Scouts

Author: Deborah Lockridge | Posted @ Wednesday, June 19, 2013 12:00 AM | » Comments(0)

A phone call that can change lives

November 6, 2012

"Here we are, I'm 15 years old, my cousin is 14, we're here at a truckstop, you know, being forced to work it, being forced to go truck to truck asking, you know, if the guys would like to have sex with us.

Tags: Heroes & Villains, Truckers Against Trafficking, TAT, Image

Author: Deborah Lockridge | Posted @ Tuesday, November 6, 2012 3:20 PM | » Comments(0)

Dressed for Success

April 12, 2012

Truckers often lament that they are no longer viewed as the "knights of the road." You've seen pictures of those knights, back in the '50s: clean-cut guys, wearing uniforms and caps, boasting badges or pins denoting years of service

Tags: Drivers, Image

Author: Deborah Lockridge | Posted @ Thursday, April 12, 2012 2:07 PM | » Comments(1)

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