All That's Trucking

ATA

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When Goals Don’t Make Sense

February 28, 2014

At our company, it’s annual review time. Part of the process involves setting goals for the coming year, which are supposed to be “attainable with a stretch” – challenging, but reachable.

Tags: DOT, FMCSA, ATA, HOS

Author: Deborah Lockridge | Posted @ Friday, February 28, 2014 12:00 AM | » Comments(1)

Telling Trucking’s Stories

December 31, 2013

A new image campaign was announced at ATA’s annual Management Conference and Exhibition. Are you yawning? Another one, you say? What’s so special about this one? Read on.

Tags: ATA, OOIDA, Teamsters

Author: Deborah Lockridge | Posted @ Tuesday, December 31, 2013 12:00 AM | » Comments(0)

Meet ATA's New Chairman

Phil Byrd is the new chairman of ATA.

November 27, 2013

Phil Byrd, the new chairman of the American Trucking Associations, may offer a little different perspective as an executive with a relatively small company, according to a report in his local paper.

Tags: ATA, Leadership, South Carolina

Author: Deborah Lockridge | Posted @ Wednesday, November 27, 2013 12:00 AM | » Comments(1)

Lana Batts, 'Queen of the Road'

Lana Batts moderates a fleet panel during this year's Truckload Carriers Association meeting.

November 25, 2013

"Lana R. Batts and trucking are joined at the axle." So reads the opening sentence of a profile of Batts in DC Velocity, a magazine for distribution center managers and executives, where she talks about trucking and her latest endeavor, driver screening.

Tags: Drivers, ATA, In the Media, TCA, Women in Trucking, EEOC

Author: Deborah Lockridge | Posted @ Monday, November 25, 2013 12:00 AM | » Comments(0)

Former Truck Fleet Innovator Shares Frustrations, Opportunities

James Burg Trucking emphasizes productivity and efficiency, with innovative lightweight specs.

November 5, 2013

Editor in Chief Deborah Lockridge recently caught up with a former HDT Truck Fleet Innovator during a luncheon at the American Trucking Associations' recent Management Conference and Exhibition. Find out what was on his mind in her "All That's Trucking" blog.

Tags: ATA, HDT Truck Fleet Innovators

Author: Deborah Lockridge | Posted @ Tuesday, November 5, 2013 12:00 AM | » Comments(0)

Hell Doesn’t Have to Freeze Over to Improve Trucking’s Image

Guest post from Evan Lockridge, Senior Contributing Editor

October 24, 2013

Guest writer Evan Lockridge wonders if a new image campaign could accomplish not only more than previous campaigns, but also a more united trucking front, in this On the Road blog post.

Tags: Drivers, ATA, Image, ATA2013

Author: Evan Lockridge | Posted @ Thursday, October 24, 2013 12:00 AM | » Comments(3)

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