All That's Trucking

Past and Future Mingle at MATS

Optimus Prime offered a sneak peak at the newest Western Star. Photo: Evan Lockridge

April 7, 2014

Where in the same exhibit hall could you see a stagecoach, a 1964 White Freightliner cabover, an '85 Dodge Ram and a sleek Jetsons-like tractor-trailer with a carbon fiber trailer? Deborah Lockridge explains in her "All That's Trucking" blog.

Tags: Cummins, Western Star, Fuel Economy, Bendix, Walmart, Mid-America Trucking Show

Author: Deborah Lockridge | Posted @ Monday, April 7, 2014 12:00 AM | » Comments(0)

Boy Scouts, Trucker Buddy Team up for Trucking Image at MATS

March 24, 2014

If you are at the Mid-America Trucking Show on Saturday, you may see a lot of Boy Scout uniforms. Find out why in Deborah Lockridge's "All That's Trucking" blog.

Tags: Trucker Buddy, Image, Mid-America Trucking Show, Boy Scouts

Author: Deborah Lockridge | Posted @ Monday, March 24, 2014 12:00 AM | » Comments(1)

Driver Has a Lot to Sing About (Video)

March 21, 2014

The Mid-America Trucking Show is next week, says Deborah Lockridge in her "All That's Trucking" blog, which means lots of invitations to visit various booths at the Louisville show. One of the most unusual has been the opportunity to meet with a "celebrity in the making," Brad James.

Tags: Drivers, Mid-America Trucking Show

Author: Deborah Lockridge | Posted @ Friday, March 21, 2014 12:00 AM | » Comments(4)

Showcasing the Life of a Diesel Tech

March 19, 2014

Dealers and fleets share a common problem -- finding and keeping qualified technicians. One dealer has developed a series of online videos, or webisodes, designed to showcase diesel technician as a career opportunity.

Tags: Dealers, Technicians

Author: Deborah Lockridge | Posted @ Wednesday, March 19, 2014 12:00 AM | » Comments(0)

Taking the Infrastructure Message to the Streets

March 17, 2014

As the federal government struggles to figure out how to fund the nation's infrastructure, states are increasingly taking matters into their own hands. One group in Iowa is pushing state legislators to act.

Tags: Taxes, Iowa, Highway Funding, Infrastructure Funding, Bridges

Author: Deborah Lockridge | Posted @ Monday, March 17, 2014 12:00 AM | » Comments(0)

Could Growing Popularity of Intermodal Actually Mean Fewer Drays?

March 4, 2014

While some trucking companies have added short-haul rail intermodal dray services to their mix of options, some shippers are looking to cut down the amount they spend on drayage by building distribution centers right alongside rail facilities.

Tags: Intermodal, Shippers, Railroads

Author: Deborah Lockridge | Posted @ Tuesday, March 4, 2014 12:00 AM | » Comments(1)

When Goals Don’t Make Sense

February 28, 2014

At our company, it’s annual review time. Part of the process involves setting goals for the coming year, which are supposed to be “attainable with a stretch” – challenging, but reachable.

Tags: DOT, FMCSA, ATA, HOS

Author: Deborah Lockridge | Posted @ Friday, February 28, 2014 12:00 AM | » Comments(1)

Love's Marks 50 Years by Giving Back to Community

February 20, 2014

Corporate anniversaries are often marked with special parties for employees, customers and communities. But Love's celebrated its 50th anniversary on Valentine's day with hundreds of employees volunteering in the community.

Tags: Charity, Love's Travel Stops, Truckstops, Image, Community Outreach

Author: Deborah Lockridge | Posted @ Thursday, February 20, 2014 12:00 AM | » Comments(0)

Recruiting Women Drivers: Trucking as a Career Choice

These ads were judged some of the best at attracting women drivers.

February 11, 2014

The under-representation of women in the trucking industry is a special interest of Editor in Chief Deborah Lockridge, whether it's behind the wheel or in the board room. Her "All That's Trucking" blog post highlights three companies who are actively recruiting women drivers.

Tags: Drivers, Recruiting, Mid-America Trucking Show, Women in Trucking

Author: Deborah Lockridge | Posted @ Tuesday, February 11, 2014 12:00 AM | » Comments(5)

Snow and Social Media

February 5, 2014

Twitter and Facebook are a valuable way of sharing information that becomes especially apparent in the hazardous winter weather we've been facing, says Deborah Lockridge in her "All That's Trucking" blog.

Tags: Twitter, Winter

Author: Deborah Lockridge | Posted @ Wednesday, February 5, 2014 12:00 AM | » Comments(0)

Infrastructure and a 1949 Hudson

February 3, 2014

Can a man in a rusted old 1949 Hudson help bring attention to the nation's crumbling infrastructure and help grow interest in funding improvements? Editor in Chief Deborah Lockridge introduces you to Dan McNichol and his Dire States project in her "All That's Trucking" blog.

Tags: Infrastructure, Highways, Infrastructure Funding

Author: Deborah Lockridge | Posted @ Monday, February 3, 2014 12:00 AM | » Comments(3)

Winning the Information Race

January 15, 2014

Trucking today runs on information as much as it does diesel fuel. The days of sending a truck out and not knowing where it was unless the driver found a pay phone and called in to tell you are long behind us. Today we can not only know where that truck is, we can know if the driver’s speeding, if the trailer’s at the right temperature, even if a tire is low on air.

Tags: telematics, Technology, Hotline, Information Technology, HDT

Author: Deborah Lockridge | Posted @ Wednesday, January 15, 2014 12:00 AM | » Comments(0)

Telling Trucking’s Stories

December 31, 2013

A new image campaign was announced at ATA’s annual Management Conference and Exhibition. Are you yawning? Another one, you say? What’s so special about this one? Read on.

Tags: ATA, OOIDA, Teamsters

Author: Deborah Lockridge | Posted @ Tuesday, December 31, 2013 12:00 AM | » Comments(0)

Does Santa Need a Routing/Navigation System?

December 16, 2013

How does Santa do what he does? It's a source of speculation among kids of all ages every Christmas season. What if Santa used an intelligent location platform to plan his route around the world?

Tags: Information Technology

Author: Deborah Lockridge | Posted @ Monday, December 16, 2013 12:00 AM | » Comments(0)

Epic Numbers for Volvo's Epic Split Video

December 13, 2013

Volvo Trucks has had good success with its series of viral videos illustrating the precision steering on its European trucks, but it hit the ball out of the park with its most recent effort, "The Epic Split," which became the most viewed automotive commercial on YouTube ever.

Tags: Volvo, In the Media, Global

Author: Deborah Lockridge | Posted @ Friday, December 13, 2013 12:00 AM | » Comments(1)

Meet ATA's New Chairman

Phil Byrd is the new chairman of ATA.

November 27, 2013

Phil Byrd, the new chairman of the American Trucking Associations, may offer a little different perspective as an executive with a relatively small company, according to a report in his local paper.

Tags: ATA, Leadership, South Carolina

Author: Deborah Lockridge | Posted @ Wednesday, November 27, 2013 12:00 AM | » Comments(1)

Lana Batts, 'Queen of the Road'

Lana Batts moderates a fleet panel during this year's Truckload Carriers Association meeting.

November 25, 2013

"Lana R. Batts and trucking are joined at the axle." So reads the opening sentence of a profile of Batts in DC Velocity, a magazine for distribution center managers and executives, where she talks about trucking and her latest endeavor, driver screening.

Tags: Drivers, ATA, In the Media, TCA, Women in Trucking, EEOC

Author: Deborah Lockridge | Posted @ Monday, November 25, 2013 12:00 AM | » Comments(0)

Sad Work: Delivering the News of JFK’s Assassination

Senior Editor Tom Berg offers this guest commentary in remembrance of the 50th anniversary of the assassination of John F. Kennedy.

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November 21, 2013

What were you doing 50 years ago, when you heard that JFK had been assassinated? If you’re age 55 or older, you probably remember that moment clearly, sociologists say. Senior Editor Tom Berg, who’s now 70, recalls how news of the event directly affected his part-time truck-driving job.

Tags: History

Author: Tom Berg | Posted @ Thursday, November 21, 2013 12:00 AM | » Comments(2)

Times and Wars Have Changed, But Military Vets Still Need Jobs

A guest post from HDT Senior Editor Tom Berg

November 19, 2013

The “Hiring Military Veterans” feature in the current issue of Heavy Duty Trucking was an easy assignment for me to take on, because I was in the Army from 1965 to ’67 and afterwards went to work “in the real world” – anywhere outside the service. Jobs were plentiful for a while, so no complaints from me. And I appreciate the service and experience of millions of other vets, then and now.

Tags: Ryder System, Veterans, XL Hybrids

Author: Tom Berg | Posted @ Tuesday, November 19, 2013 12:00 AM | » Comments(0)

The Power of Parts & Service

Industry veteran Denise Rondini is now covering the aftermarket for HDT.

November 8, 2013

The right parts and service decisions can help you meet on-time delivery goals with customers, improve your cost per mile, reduce downtime, improve utilization, better your CSA scores, even help retain drivers and cut turnover.

Tags: Parts & Service, Aftermarket, Maintenance

Author: Deborah Lockridge | Posted @ Friday, November 8, 2013 12:00 AM | » Comments(0)

Former Truck Fleet Innovator Shares Frustrations, Opportunities

James Burg Trucking emphasizes productivity and efficiency, with innovative lightweight specs.

November 5, 2013

Editor in Chief Deborah Lockridge recently caught up with a former HDT Truck Fleet Innovator during a luncheon at the American Trucking Associations' recent Management Conference and Exhibition. Find out what was on his mind in her "All That's Trucking" blog.

Tags: ATA, HDT Truck Fleet Innovators

Author: Deborah Lockridge | Posted @ Tuesday, November 5, 2013 12:00 AM | » Comments(0)

Hell Doesn’t Have to Freeze Over to Improve Trucking’s Image

Guest post from Evan Lockridge, Senior Contributing Editor

October 24, 2013

Guest writer Evan Lockridge wonders if a new image campaign could accomplish not only more than previous campaigns, but also a more united trucking front, in this On the Road blog post.

Tags: Drivers, ATA, Image, ATA2013

Author: Evan Lockridge | Posted @ Thursday, October 24, 2013 12:00 AM | » Comments(3)

Euro-Style Cabovers in the U.S. and Canada?

PIT doing fuel-economy testing comparing a European Volvo cabover and a North American Volvo conventional.

October 23, 2013

All That's Trucking Blog: Could we see a re-emergence of Class 8 cabovers in the U.S. and Canada? A couple of Canadian fleets appear to be interested in them for improved freight efficiency, but an exec from the one company that's still making them doesn't think drivers would stand for it.

Tags: Canada, Class 8, Fuel Economy, Cabovers

Author: Deborah Lockridge | Posted @ Wednesday, October 23, 2013 12:00 AM | » Comments(12)

Student-Built Truck Takes 1st Place at 2013 Diesel Nationals

October 14, 2013

A race truck built from an old R Model Mack by students from Lincoln Educational Services' South Plainfield, N.J., campus took first place in its class at the 2013 Diesel Nationals in Englishtown, N.J., last month.

Tags: Training, New Jersey, Technicians

Author: Deborah Lockridge | Posted @ Monday, October 14, 2013 12:00 AM | » Comments(1)

Three Cool Things from the Green Fleet Expo

Unlike most other electric trucks that convert existing chassis, this one was designed and built from the ground up as an electric vehicle.

October 11, 2013

More than 600 fleet managers and fleet stakeholders took part at last week's Green Fleet Conference & Expo, held Oct. 1-2 at the Phoenix Convention Center. The exhibition hall had nearly 70 exhibitors, and while there were plenty of interesting things to see, Editor in Chief Deborah Lockridge picks out three of the most intriguing to write about for her "All That's Trucking" blog.

Tags: Natural Gas, Green Fleet Conference, EVs, Alternative Fuels, Events

Author: Deborah Lockridge | Posted @ Friday, October 11, 2013 12:00 AM | » Comments(0)

Author Bio

Deborah Lockridge

Editor in Chief

All That's Trucking blog is just that – the editor's take on anything and everything related to trucking, with the help of guest posts from other HDT editors. Author Deborah Lockridge's career as an award-winning trucking journalist started in 1990.

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