All That's Trucking

Autonomous Truck Technology: Stepping Stones and Stumbling Blocks

Blog commentary by Deborah Lockridge, Editor in Chief

Companies such as Daimler are testing autonomous technologies. But how soon will they truly be commercially viable? Photo: Daimler Trucks

There's no doubt that research and development work on the building blocks of autonomous and automated truck techologies is proceeding apace. It was one of the key themes at the inaugural North American Commercial Vehicle Show in Atlanta recently. But it may yet be quite a while before people truly trust these technologies -- or before large numbers of fleets find them to be a worthwhile investment. READ MORE

Tags: Autonomous Vehicles, NACV Show, ADAS

Author: Deborah Lockridge | Posted @ Friday, October 6, 2017 3:06 PM | » Comments(0)

Can a Fleet of Many Colors Help Recruit and Retain Drivers?

Blog commentary by Deborah Lockridge, Editor in Chief

Plastic Express's fleet is so colorful it's been nicknamed the "jelly bean" fleet -- but its trucks are well known in the regions it runs. Photo: Plastic Express

In the quest to attract and retain drivers, these three trucking companies have found that a fleet of colorful tractors is one stepping stone on the path to success. Learn why in Deborah Lockridge's All That's Trucking blog. READ MORE

Tags: Drivers, Recruiting, Driver Retention, Halvor Lines, Plastic Express

Author: Deborah Lockridge | Posted @ Wednesday, September 13, 2017 7:14 PM | » Comments(0)

The Race to 10 MPG

Blog Commentary by Deborah Lockridge, Editor in Chief

Sharp Transport driver James Thorne is trying to get 10 mpg with Cumberland International's C10 demo truck. Photo: Sharp Transport

Last year, our annual special June fuel issue focused on the question of how feasible it was to hit 10 mpg in real-world operations, not a million-dollar concept SuperTruck. This summer, a couple of initiatives are putting that to the test. READ MORE

Tags: Fuel Economy, NACFE, MPG

Author: Deborah Lockridge | Posted @ Monday, August 21, 2017 5:58 AM | » Comments(4)

Meritor Looks to Electrified Future

Blog Commentary by Deborah Lockridge, Editor in Chief

Meritor CEO Jay Craig talks to CNBC "Mad Money" host Jim Cramer. Screen shot

Meritor, in the midst of a three-year push to unveil 20 significant new products as part of its growth strategy, is also looking to a not-so-distant future where electrification will be a major factor in commercial trucks. READ MORE

Tags: Meritor, Electric Vehicles, Alternative Fuels

Author: Deborah Lockridge | Posted @ Thursday, August 10, 2017 6:04 AM | » Comments(0)

Unboxing New Volvo Truck Sets Records in More Ways Than One

Blog Commentary by Deborah Lockridge, Editor in Chief

Photos: Volvo Trucks

What’s more compelling than watching someone walk between two moving big rigs on a highline? Watching a giggling curly-headed 3-year-old open the world’s biggest box to unveil a shiny new Volvo tractor-trailer, apparently. READ MORE

Tags: Volvo Trucks, Volvo Trucks North America

Author: Deborah Lockridge | Posted @ Friday, August 4, 2017 11:26 AM | » Comments(0)

How the Right Training Can Help Promote Trucking as a Profession

Blog Commentary by Deborah Lockridge

Ongoing training is an important element of advancement in most professions. Yet all too often in our industry, truckers view training as punishment. Deborah Lockridge talks with one company about how online training can make a difference. READ MORE

Tags: Drivers, Driver Training, Driver Shortage, Driver Retention

Author: Deborah Lockridge | Posted @ Wednesday, July 26, 2017 12:00 AM | » Comments(0)

Mack, Meet Mack: NFL's Khalil Mack Builds Excitement for New Truck

Blog Commentary By Deborah Lockridge, Editor in Chief

How many times have you heard someone compare a football player to a Mack truck? It seems inevitable that at some point Mack’s marketing team would think about teaming up with a football player. And when the football player also is named Mack? Well, how can you resist that? Deborah Lockridge has more in her All That's Trucking blog. READ MORE

Tags: Mack Trucks

Author: Deborah Lockridge | Posted @ Friday, July 21, 2017 8:23 AM | » Comments(0)

Where U.S. Trucking Fits in the Global Emissions Puzzle

Blog commentary by Deborah Lockridge, Editor in Chief

Ploger Transportation, an HDT Top 50 Green Fleet for 2016, is a participant in the NACFE Run on Less program. Photo: Ploger

A new report says heavy trucks are the missing piece in the global vehicle emissions puzzle. But the U.S. trucking industry is well ahead of the game, contends Deborah Lockridge in her All That's Trucking blog. READ MORE

Tags: Greenhouse Gases, Fuel Efficiency, Diesel Emissions, Alternative Fuels, In the Media, Global

Author: Deborah Lockridge | Posted @ Friday, July 7, 2017 12:34 PM | » Comments(3)

Choptank Transport Helps Mentor Future Leaders

Blog commentary by Deborah Lockridge, Editor in Chief

Choptank employee volunteers for the Junior Achievement program: Jennifer Daniels, Matt MacCoy, Marcia Wood, Linore Brice and Mandy Legg (not shown: Steve Covey, Scott Kirtland, Jordan Welzel). Photo: Choptank

When it comes to improving the image of the trucking industry and getting young people interested in pursuing careers, it’s hard to beat the personal approach of being involved with your community’s youth. Read about one 3PL's efforts in Deborah Lockridge's All That's Trucking blog. READ MORE

Tags: 3PL, Image

Author: Deborah Lockridge | Posted @ Monday, June 26, 2017 12:32 PM | » Comments(0)

New York Times Paints Portrait of Truckers' Lives on the Road

Blog Commentary by Deborah Lockridge, Editor in Chief

Screenshot via New York Times website.

The New York Times recently ran a piece about the lives of truck drivers that may not have helped raise the profile of truck driving as a potential career, but it and a follow-up piece did paint a colorful portrait of the life of a trucker, as Deborah Lockridge explains in her All That's Trucking blog. READ MORE

Tags: In the Media, Image, Truck Drivers

Author: Deborah Lockridge | Posted @ Monday, June 12, 2017 3:25 PM | » Comments(1)

Recharge Your Brain for Better Business

Blog commentary by Deborah Lockridge, Editor in Chief

Photo: Deborah Lockridge

Skimping on vacation may be the worst thing you can do for your business, your career, and your mental health. In her All That's Trucking blog, Editor in Chief Deborah Lockridge follows up on the HDTX keynote speech with some thoughts on giving your brain what it needs to be innovative. READ MORE

Author: Deborah Lockridge | Posted @ Thursday, May 25, 2017 7:39 AM | » Comments(0)

Talking Trucking at the White House

Blog Commentary by Deborah Lockridge, Editor in Chief

America's Road Team drivers at the White House. Photo: ATA

So what was it like getting to park a couple of semi trucks on the White House Lawn and shake hands with the president of the United States? Deborah Lockridge shares some of ATA Chairman Kevin Burch's comments in her All That's Trucking blog. READ MORE

Tags: ATA, Donald Trump, Infrastructure, Image

Author: Deborah Lockridge | Posted @ Friday, April 28, 2017 2:29 PM | » Comments(2)

How ELDs Could Help Fix Problems with Truck Driver Hours of Service Rules

Blog Commentary by Deborah Lockridge, Editor in Chief

The end of paper logbooks may be just what the industry needs to make its case about unrealistic hours of service regulations. Photo: Jim Park.

When it comes to addressing real-world problems with federal truck driver hours of service rules, we all know the government moves very slowly. The good news is, the controversial electronic logging device mandate could actually help the industry make its case. Deborah Lockridge has more in her All That's Trucking blog. READ MORE

Tags: Regulations, Hours of Service, ELDs

Author: Deborah Lockridge | Posted @ Friday, April 14, 2017 6:02 AM | » Comments(7)

CNN Highlights Trucking's Role in Fighting Human Trafficking

Blog Commentary by Deborah Lockridge, Editor in Chief

Inland Kenworth will auction off a special KW T680 "Everyday Heroes" truck in June and donate the proceeds to Truckers Against Trafficking. Here the truck is on display at FlowBelow's booth at the Technology & Maintenance Council annual meeting earlier this year. Photo: Deborah Lockridge

CNN tells the story of human trafficking through the eyes of a trucker who was responsible for the liberation of a 20-year-old abused and tortured sex slave. Deborah Lockridge has more in her All That's Trucking blog. READ MORE

Tags: In the Media, Human Trafficking, Truckers Against Trafficking, Image

Author: Deborah Lockridge | Posted @ Wednesday, April 12, 2017 6:01 AM | » Comments(0)

Drivers Weigh in on Swift-Knight Merger via Facebook

Blog Commentary by Deborah Lockridge, Editor in Chief

Knight’s Facebook page was busy Monday with questions and answers about the big merger news with Swift. Deborah Lockridge has highlights in the All That's Trucking blog. READ MORE

Tags: Knight Transportation, Swift Transportation, Mergers & Acquisitions, Drivers

Author: Deborah Lockridge | Posted @ Tuesday, April 11, 2017 8:23 AM | » Comments(2)

This Company Says It's Giving Truck Drivers a Voice – And Great Deals

HDT Editor in Chief Deborah Lockridge visits with One20 and TruckThat founder Christian Schenk.

Christian Schenk, center, with the One20 team, which aims to give drivers the tools and discounts that will help make their lives easier. Photo: One20

Christian Schenk is on a mission — to make drivers' lives better. In her All That's Trucking blog, Deborah Lockridge shares what she learned in a wide-ranging interview with Schenk on his One20 and TruckThat brands, which take an unconventional approach to being a driver advocate. READ MORE

Tags: Drivers, MATS, One20

Author: Deborah Lockridge | Posted @ Friday, April 7, 2017 7:42 AM | » Comments(2)

Why Self-Driving Trucks Don't Add Up

Autonomous technologies don't necessarily mean drivers won't still have a place in the truck. Photo: Daimler Trucks

Will self-driving trucks put truck drivers out of work? The numbers just don't add up, say two Brookings Institute analysts. Deborah Lockridge has more in her All That's Trucking blog. READ MORE

Tags: Drivers, Autonomous Vehicles

Author: Deborah Lockridge | Posted @ Wednesday, April 5, 2017 8:16 AM | » Comments(2)

5 Myths About ELDs

Photo courtesy J.J. Keller

In her All That's Trucking blog, HDT's Deborah Lockridge asks compliance expert Tom Bray about the most common myths and misconceptions fleets have about electronic logging devices. READ MORE

Tags: ELDs, ELD Mandate, J.J. Keller, Safety & Compliance

Author: Deborah Lockridge | Posted @ Friday, March 10, 2017 12:00 PM | » Comments(8)

Thinking About Female Drivers on International Women's Day

Photo courtesy UPS

Wednesday, March 8, is International Women’s Day. And while historically, trucking is a heavily male profession, Omnitracs and the Women in Trucking Association have crunched some data indicating that women may actually make better truck drivers than men. READ MORE

Tags: Truck Drivers, Women in Trucking Association, Omnitracs, Women Drivers

Author: Deborah Lockridge | Posted @ Tuesday, March 7, 2017 2:55 PM | » Comments(1)

Will Driver Misclassification Issues Ease Under Trump Administration?

Independent contractors operating at ports, like the Port of Long Beach, are challenging their status. Photo: Jim Park

What will happen to the battle over the alleged "misclassification" of owner-operator truck drivers under our new Republican administration? Deborah Lockridge has some insight in her "All That's Trucking" blog. READ MORE

Tags: Drivers, Legal, Independent Contractors

Author: Deborah Lockridge | Posted @ Tuesday, February 7, 2017 12:39 PM | » Comments(0)

The Steel Box That Changed Global Logistics

Did you know a trucking entrepreneur invented the modern shipping container?

Container ship at the Port of Long Beach. Photo: Jim Park

A dockworker from the 1950s would not recognize a modern cargo port, where huge gantries move steel boxes full of cargo from all over the world between ships, trains, and trucks. Deborah Lockridge has more in the All That's Trucking blog. READ MORE

Tags: Intermodal, In the Media, Ports, Trucking History

Author: Deborah Lockridge | Posted @ Monday, January 9, 2017 5:14 AM | » Comments(0)

FMCSA Administrator Gets Glimpse of Life on the Road

Administrator Scott Darling and professional driver, Stephanie Klang. Photo courtesy Women in Trucking

Federal Motor Carrier Safety Administrator Scott Darling last week got a taste of life on the road when he went for a ride with Women In Trucking Association’s Stephanie Klang, a professional driver for truckload carrier CFI based in Joplin, Missouri. READ MORE

Tags: FMCSA, Women in Trucking

Author: Deborah Lockridge | Posted @ Monday, December 12, 2016 5:34 PM | » Comments(0)

Helping Others Isn't Limited to the Holidays

Braydon Martin is all smiles in a Make-A-Wish Convoy truck. (Photo courtesy RoadPro Family of Brands)

When Brayton Martin gets behind the wheel of a semi in the Mother’s Day Truck Convoy, anyone within earshot knows it. He lays on the horn. The longer and louder, the better. Learn more about how truckers helped this little boy in the All That's Trucking blog. READ MORE

Tags: Make-A-Wish, Trucking's image

Author: Deborah Lockridge | Posted @ Thursday, December 8, 2016 12:21 PM | » Comments(0)

Volvo Does it Again With Paraglider Video

In Volvo's latest promotional stunt video, the goal is to maintain a precise speed that allows pro paraglider Guillaume Galvani to stay in flight behind the Volvo FH rig on a highway in the Croatian Alps. READ MORE

Tags: Volvo Trucks, In the Media, Automated Manual Transmissions, Global

Author: Deborah Lockridge | Posted @ Tuesday, November 29, 2016 1:52 PM | » Comments(0)

Celebrating Strong Women in Trucking

After an election season where accusations of sexism were an issue, it's more important than ever to recognize the smart, talented, hard-working women in our midst.

The trucking industry is largely celebrating the election of Donald Trump as president, thanks to his promises to reduce industry regulation and invest in infrastructure. But what about his oft-reported attitude toward women? Editor in Chief Deborah Lockridge has more in her All That's Trucking Blog. READ MORE

Tags: Women in Trucking, Donald Trump

Author: Deborah Lockridge | Posted @ Wednesday, November 16, 2016 9:03 AM | » Comments(2)

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Author Bio

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Deborah Lockridge

Editor-in-Chief

All That's Trucking blog is just that – the editor's take on anything and everything related to trucking, with the help of guest posts from other HDT editors. Author Deborah Lockridge's career as an award-winning trucking journalist started in 1990.

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