Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Commentary: Don't Blame the Driver, Blame the Watermelon

In an era when the customer is king, the solitary truck driver is always the one at the end of the line.

by Rolf Lockwood
August 18, 2016
Commentary: Don't Blame the Driver, Blame the Watermelon

Rolf Lockwood

3 min to read


Rolf Lockwood

Every once in a while, I get talking to a civilian who asks about trucking. Depending on their intellectual wattage, the questions dribble away pretty fast. I do chat with brighter lights, of course, but almost nobody on the four-wheel side of the street seems to have a clue. 

Ad Loading...

Not long ago I found myself in the midst of one such chat with a guy who understood zip about our game, but he was curious. He asked me about truck safety and driver fatigue and such. I’ve been through this a zillion times, enough to know that things can go one of two ways, depending largely on the kind of car the other person drives.

Ad Loading...

Seriously.

In this case, I happened to know that his wheels were dull — a green Toyota sedan, a very bad sign in the present context. Ownership of any such car implies that the road is no source of excitement. Had it been an old Z28, no sweat. You get the picture.

I assumed he had likely swallowed a lot of crap about trucking in the mainstream press. He was a smart guy, though, so I employed a little flair. I went through all the usual statistical stuff that shows how safe we really are per mile traveled, how more commuters fall asleep at the wheel than truck drivers do. And then I attacked.

I said, “If there’s a problem on the highways, it’s your fault.”

“My fault?”

Ad Loading...

“Yeah, yours.”

It all comes down to watermelons, I told him.

He cocked his head to the side and narrowed his eyes, looking a little taken aback. Toyota drivers don’t smoke, bless their clean souls, but it was the kind of moment where people like me light up a cigarette and hunker down a little.

“Watermelons,” he said. Not a question.

“Yep,” I retorted. “You want your watermelons fresh, right?”

Ad Loading...

“Of course,” he said.

“And you want ’em cheap, right?”

“Well, yes,” he replied.

“So it’s to your advantage that the trucker who drags those watermelons from Arkansas or Mississippi should do it fast and cheap, right? And the guy who does it fastest and cheapest will sell his load first and head south for more before the next guy, right?”

“Well, sure,” he said, “but I don’t want anyone breaking his neck on my behalf.”

Ad Loading...

“Ah, yes,” I countered, “but do you have any idea about what has to happen to bring those melons to your table? Do you really even care? Your only priorities are already established here — fresh and cheap, end of story.”

The conversation went on at some length, and of course I switched watermelons to cars and lumber and all the other things that he might buy as an ordinary consumer. In an era when the customer is king, the solitary truck driver is always the one at the end of the line. The one forced to perform, regardless, because Joe Consumer wants it now and wants it cheap.

I wasn’t whining on your behalf. I was just telling him the way it is. The way it’s been for ages. And all the while I was thinking of those suits in charge who aim to change the regulations that govern your lives without talking to drivers and dispatchers and other folks in the trenches.

Without understanding watermelons.

Subscribe to Our Newsletter

More Drivers

Illustration of Department of Labor building, diesel technician at a computer, and driver training semi trailer
Driversby Deborah LockridgeMarch 10, 2026

Federal Proposal Would Allow Pell Grants for Shorter-Term Job Training

The Department of Labor plans to expand Pell Grant eligibility to some shorter workforce training programs, a move the American Trucking Associations said will help strengthen commercial driver training schools and diesel technician training programs.

Read More →
Illustration of truck owner operator and magnifying glass with the word "regulations"
Driversby Deborah LockridgeFebruary 26, 2026

Owner-Operator Model Gets Boost as DOL Proposes 2024 Independent Contractor Definition Reversal

For an industry that has watched this issue go back and forth for years, the independent contractor proposal marks the latest swing in the regulatory pendulum.

Read More →
 Truck with door open and enforcement officer talking to driver about ELD
DriversFebruary 26, 2026

FMCSA Reinstates Field Warrior ELD to Registered Device List

One electronic logging device has been reinstated to the FMCSA's list of registered ELDs.

Read More →
Ad Loading...
Photo of truck driver in yellow safety vest walking alongside tractor-trailer
Driversby Deborah LockridgeFebruary 25, 2026

How One Company is Using Smart Suspension Technology to Reduce Driver Injuries and Improve Retention

America’s Service Line adopted Link’s SmartValve and ROI Cabmate systems to address whole-body vibration, repetitive strain, and driver turnover. The trucking fleet is already seeing measurable results.

Read More →
Illustration with photos from some of the 2026 Best Fleets to Drive For honorees
Driversby News/Media ReleaseFebruary 24, 2026

CarriersEdge Announces 2026 Best Fleets to Drive For

The 18th annual contest recognizing the best workplaces for truck drivers sees changes to Top 20, Hall of Fame

Read More →
Illustration of driver students around trucks with distressed graphic elements and safety cones
Driversby Deborah LockridgeFebruary 19, 2026

FMCSA Targets 550+ ‘Sham’ CDL Schools in Nationwide Sting Operation

The Federal Motor Carrier Safety Administration issued more than 550 notices of proposed removal to commercial driver training providers following a five-day nationwide enforcement sweep. Investigators cited unqualified instructors, improper training vehicles, and failure to meet federal and state requirements.

Read More →
Ad Loading...
 Illustration showing a driver behind the wheel, DOT offices, and examples of problematic non domiciled CDL
Driversby Deborah LockridgeFebruary 18, 2026

DOT Alleges Illinois Issued Illegal Non-Domiciled CDLs

Illinois is the latest state targeted and threatened with the loss of highway funding by the U.S. Department of Transportation in its review of states' non-domiciled CDL issuance procedures. The state is pushing back.

Read More →
 Illustration showing a driver behind the wheel, DOT offices, and examples of problematic non domiciled CDL
Driversby Deborah LockridgeFebruary 12, 2026

FMCSA Locks in Non-Domiciled CDL Restrictions

After a legal pause last fall, FMCSA has finalized its rule limiting non-domiciled commercial driver's licenses. The agency says the change closes a safety gap, and its revised economic analysis suggests workforce effects will be more gradual than first thought.

Read More →
Photo of Stone's Truck Stop
Driversby News/Media ReleaseFebruary 5, 2026

Trucker Path Names Top Truck Stops for 2026

Truck driver ratings reveal the best chain and independent truck stops in the country.

Read More →
Ad Loading...
SponsoredFebruary 1, 2026

6 Dashcam Tactics to Improve Safety & ROI

6 intelligent dashcam tactics to improve safety and boost ROI

Read More →