Penske Truck Leasing has teamed with PeopleNet for onboard commercial truck technology solutions, shifting Penske's Fleet I.Q. strategy from offering a single private-labeled product to a suite of products and services.
Fleet I.Q. will become a portfolio of services and solutions at various price points that will include onboard technology solutions from a variety of suppliers. Penske will also provide a new financing option and in-house consulting to help its customers analyze and get the most from the data captured by these on-board fleet technology systems.
"Over the last several years, we offered customers one Fleet I.Q. product through one vendor," said Jim Feenstra, senior vice president, marketing for Penske Truck Leasing. "At the time this was right because of the various vendor business models and our customers weren't yet comfortable with these systems. However, today the market is maturing. Companies are looking to optimize fleet productivity and reduce transportation costs. Also, through our experience we understand that one size doesn't fit all and different customers need different solutions. That's why Fleet I.Q. is becoming a broader offering of solutions with more choices, price points and functionality."
More info: www.gopenske.com
Fleet I.Q. will become a portfolio of services and solutions at various price points that will include onboard technology solutions from a variety of suppliers. Penske will also provide a new financing option and in-house consulting to help its customers analyze and get the most from the data captured by these on-board fleet technology systems.
"Over the last several years, we offered customers one Fleet I.Q. product through one vendor," said Jim Feenstra, senior vice president, marketing for Penske Truck Leasing. "At the time this was right because of the various vendor business models and our customers weren't yet comfortable with these systems. However, today the market is maturing. Companies are looking to optimize fleet productivity and reduce transportation costs. Also, through our experience we understand that one size doesn't fit all and different customers need different solutions. That's why Fleet I.Q. is becoming a broader offering of solutions with more choices, price points and functionality."
More info: www.gopenske.com
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