Article

Sales

December 2012, TruckingInfo.com - Feature

A Different Way to Sell

By Deborah Lockridge, Editor in Chief

'People continue to sell as if they were in a quaint Norman Rockwell painting. That no longer works like it used to." Instead, says Rich Farrell, president of Tangent Knowledge Systems and author of the book "Selling has Nothing to do with Selling," a salesperson should play the role of a "change agent" rather than the more typical product-centric transactional approach

Tags: Business, Sales, Aftermarket

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